We know that some topics just can’t be covered during a 90-minute breakout. That is why each year we offer a choice of four learning labs prior to the conference.
These stand-alone 4-hour workshops are taught by subject matter experts and include a deep dive into new skills and knowledge that you can immediately put into action. Each workshop is recorded and you’ll have lifetime access.
This is a great way to kickstart your learning before the conference begins.
Speaker: Kimberly Melton
Date / Time: Wednesday, February 16th at 12:00pm – 4:00pm EST
Description: Maybe you’re just starting a photo management business, or maybe you’re just “stuck”? It happens to all of us. This Learning Lab will help answer key questions needed to develop a successful photo management business.
Session Outcomes: You’ll walk away from this session being able to set up a foundational structure needed to run a successful business. You’ll also learn how to set goals and how to market yourself and your brand.
Conference Track: Core Competencies / Business Management / Client & Project Management / Marketing & Sales
Experience Level: Just Starting Out / Solopreneurs
Speaker: Shelley Murray
Date / Time: Wednesday, February 23rd at 12:00pm – 4:00pm EST
Description: Shelley Murray has built a profitable and thriving Photo Organizing business using the small business tools provided by the company, FOREVER. In this deep-dive workshop, you will learn about FOREVER and its ambassador program, including earning commission on product sales, a supportive community, and training.
Session Outcomes: Shelley will review her workflows and processes, which quickly led her to profitability. You’ll learn her client on-boarding system, which includes FOREVER’s premium platform that provides her with tools to track her client’s progress with a built-in CRM. She will review ways to empower and inspire your clients through tech training to grow your passive and residual income and how she outsources her scanning and media conversion. By using these services, Shelley has freed up her time to work on income-generating tasks she enjoys.
Conference Track: Business Management / Client & Project Management / Marketing & Sales
Experience Level: Solopreneurs / Experienced Entrepreneurs / International Members / Partnerships & Growth
Speaker: Jordan Babeon
Date / Time: Wednesday, March 2nd at 12:00pm – 4:00pm EST
Description: Do you have a successful photo management business and are ready to grow? Without a team, your growth will be limited by a factor of one. Jordan has grown her business from a team of one to 10 full-time employees and 5 contractors in 2.5 years. She knows the ins and out of building and managing a team in this growing industry.
Session Outcomes: This learning lab will overview helpful tips and techniques including:
– Hiring basics – interview techniques and where to look for your next team member.
– Training and On-boarding – how to accelerate your ramp time for new employees
– Management and Leadership basics – inspire your team while building accountability.
Conference Track: Business Management
Experience Level: Experienced Entrepreneurs / Partnerships & Growth
Speaker: Haleh Shoa
Date / Time: Wednesday, March 9th at 12:00pm – 4:00pm EST
Description: Canva.com is a popular free graphic design website—and a great resource for photo managers (who may not have graphic design skills).
Session Outcomes: In this learning lab, you will have a hands-on opportunity to learn how to use it to design your marketing materials, such as email brand colors, fonts, and signatures, as well as how to use it to design client projects, such as gallery walls, albums pages, and much more.
Conference Track: Marketing & Sales
Experience Level: Just Starting Out / Solopreneurs / Experienced Entrepreneurs / International Members / Partnerships & Growth
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