Paul Einarsen

Paul Einarsen is a photo manager with over 30 years experience in film and digital photography, commercial printing, and the desktop creative world. With the launch of the iPhone, Paul founded Bluewater Imaging LLC as a one-stop resource for education and support of a daily photography lifestyle for everyone. BWI specializes in helping people create, organize, and share their photos using Apple Photos and related software.

Apple for Photo Managers: 2022 Update


The essential foundation for working with the Apple ecosystem.

The Apple Photos ecosystem now touches almost every project we take on as professional photo managers. Learn about changes in the latest software upgrades that affect workflow and client interaction. Topics include photo sharing, import and export for iPhone and Mac. Gain confidence in understanding Apple technology and managing Apple-related client expectations.

Experience Level: Just Starting Out / Solopreneurs / Experienced Entrepreneurs

Conference Track: Core Competencies

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