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A NOTE FROM CATHI NELSON:
In January of 2021, I said yes to a one-year intensive leadership coaching program that has been transformative for me. I have met outstanding entrepreneurs, all seeking to win at work and in life. The focus of the coaching session on Wednesday will be based on the lessons I have learned and implemented, especially from the bestselling book, The Gap and The Gain.
That is why this coaching is for all members at any level. We won’t be talking about the how to’s of photo organizing but more about how we can end the feelings of being overwhelmed or not measuring up. It is part of the human condition to feel like we could be doing more, and this time will help us reframe that point of view. I promise our time together will be fun, interactive, and ideally transformative. Can’t wait to be together!
~ Cathi Nelson, CEO The Photo Managers
From the book:
Most people, especially highly ambitious people, are unhappy because of what they measure themselves against. We all have an ideal, which is like a moving target always out of reach. When we measure ourselves against our ideal, we’re in “The Gap.” However, when we measure ourselves against our previous selves—the person we were when we set our goals and ideals—we will be in “The Gain.” In “The Gain” we can more clearly see the progress we’ve made, and therefore will experience the happiness, confidence, and satisfaction that come from achieving—positive, powerful emotions that will motivate us to pursue new goals and ultimately become increasingly successful.
Included with Business Building Workshop
Photos + Stories for Richer Photo Books with Clémence Scouten
Capture family stories to enhance your clients’ photo legacy.
EXPERIENCE LEVEL: Solopreneurs / Experienced Entrepreneurs
TRACK: Core Competencies
Drafting a Photo Organizer’s Contract with Allison Freedman
Protect yourself and your clients with a contract.
EXPERIENCE LEVEL: Just Starting Out / Solopreneurs
TRACK: Business Management
Get the Ops to Avoid the “Oops” with Jill Yesko
Build your own mini operations manual.
EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs / International Members
TRACK: Client & Project Management / Business Management
More Clients, Less Marketing: How to Create More Leads and Income by Doing LESS with Mary Cravets
Cut through the noise and find your best strategy for growth.
EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs / Partnerships & Growth
TRACK: Marketing & Sales
Add VIP Services with Archival Science with Amberly Russell
Use archival principles to enhance your workflows, processes, and professional offerings.
EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs / Partnerships & Growth
TRACK: Core Competencies
Video Conversion Services for Lead Generation with Becky Ball
Use video conversion services to generate leads for your business.
EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs / International Members / Partnerships & Growth
TRACK: Marketing & Sales
The Art of the Find: Curating Your Client’s Photos with Isabelle Dervaux
Quickly identify your clients’ best photos by “seeing” like a photographer.
EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs / International Members / Partnerships & Growth
TRACK: Core Competencies / Client & Project Management
Emergency Plans Are Critical with Philip Griffith
Is your business prepared for an emergency?
EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs / International Members
TRACK: Business Management
Overcoming Limiting Beliefs with Peter Bennett
Focus on what you do know to gain the confidence to achieve your goals.
EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs / International Members / Partnerships & Growth
TRACK: Personal Growth
Grow Your Business With Instagram with Casey von Stein
Engage an audience that will turn into paying clients.
EXPERIENCE LEVEL: Experienced Entrepreneurs
TRACK: Marketing & Sales
Close Deals With a Client Assessment & Roadmap with Rhoda Gordon
A tailored proposal is a valuable first step in the client process.
EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs / International Members
TRACK: Business Management / Client & Project Management / Marketing & Sales
Apple for Photo Managers: 2022 Update with Paul Einarsen
The essential foundation for working with the Apple ecosystem.
EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs
TRACK: Core Competencies
Recurring Revenue Through Monthly Membership with Dionne Merriott
Increase client retention and your cash flow with a membership program.
EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs / International Members
TRACK: Business Management / Client & Project Management / Marketing & Sales
Business Systems: 6 Ways to Maximize Efficiency with Holly Corbid & Sandra Williams
Efficient business systems are the key to profitability.
EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs / International Members / Partnerships & Growth
TRACK: Business Management / Client & Project Management
Create Powerful and Engaging Presentations with Amanda Littlecott
Grow your business with powerful presentations.
EXPERIENCE LEVEL: Solopreneurs / Partnerships & Growth
TRACK: Marketing & Sales
Adobe InDesign Tips and Tricks with Adam Pratt
Leverage InDesign’s capabilities to save time designing photo books.
EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs / International Members
TRACK: Core Competencies
Sales as Storytelling with Darla DeMorrow
Getting clients by telling a story about something you love.
EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs
TRACK: Marketing & Sales
Break It Down: Managing Large Projects with Kerry Butkovich & Becky Hussey
Avoid overwhelm for you and the client with a process for managing large projects.
EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs
TRACK: Core Competencies / Client & Project Management
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