Virtual Schedule

Pre-Conference Add-Ons

LEARNING LABS

February 16

12:00pm – 4:00pm EST

Kimberly Melton

Maybe you’re just starting a photo management business, or maybe you’re just “stuck”? It happens to all of us. This Learning Lab will help answer key questions needed to develop a successful photo management business.

February 23

12:00pm – 4:00pm EST

Shelley Murray

Shelley Murray has built a profitable and thriving Photo Organizing business using the small business tools provided by the company, FOREVER. In this deep-dive workshop, you will learn about FOREVER and its ambassador program, including earning commission on product sales, a supportive community, and training.

March 9

12:00pm – 4:00pm EST

Haleh Shoa

In this learning lab, you will have a hands-on opportunity to learn how to use Canva.com to design your marketing materials, such as email brand colors fonts, and signatures. You can even use it to design client projects, such as gallery walls, albums pages, and much more.

Virtual Conference

DAY ONE - THURSDAY

April 21

1:00pm – 2:30pm EST

General Session

April 21

2:30pm – 3:00pm EST

Break

April 21

3:00pm – 4:30pm EST

Breakouts

Photos + Stories for Richer Photo Books with Clémence Scouten

Capture family stories to enhance your clients’ photo legacy.

EXPERIENCE LEVEL: Solopreneurs / Experienced Entrepreneurs

TRACK: Core Competencies

Drafting a Photo Organizer’s Contract with Allison Freedman

Protect yourself and your clients with a contract.

EXPERIENCE LEVEL: Just Starting Out / Solopreneurs

TRACK: Business Management

Create More Leads and Income by Doing Less with Mary Cravets

Cut through the noise and find your best strategy for growth.

EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs / Partnerships & Growth

TRACK: Marketing & Sales

April 21

5:00pm – 7:00pm EST

Meet Exhibitors (Virtually)

April 21

7:00pm – 9:00pm EST

Happy Hour / Networking

DAY TWO - FRIDAY

April 22

9:00am – 10:30am EST

Breakouts

Add VIP Services with Archival Science with Amberly Russell

Use archival principles to enhance your workflows, processes, and professional offerings.

EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs / Partnerships & Growth

TRACK: Core Competencies

Video Conversion Services for Lead Generation with Becky Ball

Use video conversion services to generate leads for your business.

EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs / International Members / Partnerships & Growth

TRACK: Marketing & Sales

The Art of the Find: Curating Your Client’s Photos with Isabelle Dervaux

Quickly identify your clients’ best photos by “seeing” like a photographer.

EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs / International Members / Partnerships & Growth

TRACK: Core Competencies / Client & Project Management

Emergency Plans Are Critical with Philip Griffith

Is your business prepared for an emergency?

EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs / International Members

TRACK: Business Management

April 22

10:30am – 12:00pm EST

General Session

April 22

12:00pm – 1:00pm EST

Lunch Break

April 22

1:30pm – 3:00pm EST

Breakouts

Overcoming Limiting Beliefs with Peter Bennett

Focus on what you do know to gain the confidence to achieve your goals.

EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs / International Members / Partnerships & Growth

TRACK: Personal Growth

Grow Your Business With Instagram with Casey von Stein

Engage an audience that will turn into paying clients.

EXPERIENCE LEVEL: Experienced Entrepreneurs

TRACK: Marketing & Sales

Close Deals With a Client Assessment & Roadmap with Rhoda Gordon

A tailored proposal is a valuable first step in the client process.

EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs / International Members

TRACK: Business Management / Client & Project Management / Marketing & Sales

April 22

3:00pm – 5:00pm EST

Small Group Networking by Topic

April 22

7:00pm – 8:00pm EST

Happy Hour / Networking

DAY THREE - SATURDAY

April 23

9:00am – 10:30am EST

Breakouts

Apple for Photo Managers: 2022 Update with Paul Einarsen

The essential foundation for working with the Apple ecosystem.

EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs

TRACK: Core Competencies

Recurring Revenue Through Monthly Membership with Dionne Merriott

Increase client retention and your cash flow with a membership program.

EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs / International Members

TRACK: Business Management / Client & Project Management / Marketing & Sales

Business Systems: 6 Ways to Maximize Efficiency with Holly Corbid & Sandra Williams

Efficient business systems are the key to profitability.

EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs / International Members / Partnerships & Growth

TRACK: Business Management / Client & Project Management

Create Powerful and Engaging Presentations with Amanda Littlecott

Grow your business with powerful presentations.

EXPERIENCE LEVEL: Solopreneurs / Partnerships & Growth

TRACK: Marketing & Sales

April 23

10:30am – 11:00am EST

Break

April 23

11:00am – 12:30pm EST

Breakouts

Adobe InDesign Tips and Tricks with Adam Pratt

Leverage InDesign’s capabilities to save time designing photo books.

EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs / International Members

TRACK: Core Competencies

Sales as Storytelling with Darla DeMorrow

Getting clients by telling a story about something you love.

EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs

TRACK: Marketing & Sales

Break It Down: Managing Large Projects with Kerry Butkovich & Becky Hussey

Avoid overwhelm for you and the client with a process for managing large projects.

EXPERIENCE LEVEL: Just Starting Out / Solopreneurs / Experienced Entrepreneurs

TRACK: Core Competencies / Client & Project Management

April 23

12:30pm – 1:30pm EST

Lunch Break

April 23

2:00pm – 3:30pm EST

General Session & Conference Wrap Up

April 23

4:00pm – 5:00pm EST

Closing Party

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