The Photo Managers Conference 2024

COLUMBUS: APRIL 4 – 6
VIRTUAL: MAY 9 – 11

Why should you attend The Photo Managers Conference?

Whether you are a seasoned professional or just starting out, our annual conference is designed to meet your needs and help you take your business to the next level.

Our community is made up of individuals from diverse backgrounds, including photographers, genealogists, residential organizers, move managers, IT professionals, and more. But what brings us together is our shared passion for photos, stories, and creating lasting legacies for families and businesses.

At our 2024 conference, you’ll have the opportunity to connect with like-minded individuals, share experiences, and learn from some of the best in the industry. Whether you’re looking to expand your network, gain new skills, or grow your impact as a business owner, this is the event you won’t want to miss.

Two Options to Join Us in 2024

In 2024, we’re redefining the conference experience. No more mirrored events; instead, we’re offering a fresh approach for both our in-person and virtual conferences.

Create Real Connections in Columbus

Say goodbye to watching keynote speakers through a screen. Our in-person conference is all about real interactions and live experiences, and we are excited to bring you keynote speakers, live and on-stage in Columbus. Plus, the virtual conference is INCLUDED when you register for the Columbus conference.

Participate Virtually No Matter Your Time Zone

We are aware that many of our virtual conference attendees tune in from around the world. Our events usually have people from every continent, so we’re making it easy for you to participate, no matter where you are. Embrace a truly global experience, tailored to many different time zones.

What to Expect at Our 2024 Conference

Columbus 2024 – Conference Schedule

Schedule is subject to change

Arrive Early for Pre-Conference Workshops

Entrepreneurial Thinking

For New Business Owners

Most people desire meaningful work. We believe the main difference between those who flourish and those who languish in their work and lives is mindset. In a rapidly evolving world, having the right mindset is your secret weapon. An entrepreneurial mindset isn’t just for entrepreneurs; it’s the key to success in any career. It ignites your creativity, sharpens your critical thinking, and supercharges your problem-solving abilities.

Digital Marketing Bootcamp

For Experienced Business Owners

Join our full-day Boot Camp designed exclusively for professional photo managers eager to supercharge their online presence and marketing strategies. If you’re familiar with website SEO and engage in Facebook and Instagram marketing but want to take your business to new heights, this is the perfect opportunity.

Four Learning Tracks with Expert-Led Breakouts

Niche & Diverse Practices

In this breakout, you will gain a comprehensive understanding of important professional archival practices that can be used when working with client collections. The class will mainly be focused on working with analog materials, although we’ll also touch on working with digital files. We’ll delve into the core tenets of archiving, such as provenance and original order. Attendees will leave with another approach to organizing family photo collections, preserving their authenticity, and ensuring their longevity.

In this session, Bonnie will share unusual and creative ways to help clients before and/or after they or a loved one dies. During this breakout, Bonnie will address these scenarios: (1) Helping a client prepare elements for their own funeral/celebration of life; (2) Helping a person curate their own photographic/video legacy; (3) Helping the family of a loved one who dies unexpectedly prepare for their funeral/celebration of life. You will learn ways to use photographs, videos, and the written word in all scenarios.

During this hands-on session, you will learn the theory behind a successful workshop and then put it into action designing your own! Workshops are an excellent tool for marketing your business, working with DIYers, and generating leads for new clients. For workshops to be engaging and inspirational, facilitators should take into account different learning styles and the target audience and incorporate experiential learning.

Learn how to review and pare down thousands of photos from your clients’ collections systematically, even if you don’t have a photography background. After a demo, we’ll practice together on your collection so you can see your own family photos in a new way and make confident choices. Bring prints, your phone, or your laptop to work together in real-time.

Small business owners often consider themselves too small to warrant the attention of cyber criminals. Unfortunately, cyber criminals think you are the perfect target. Without the resources of big businesses, protecting your data and your clients’ (even photos can have value) can be confusing and overwhelming. Learn where your responsibilities for protecting your digital data lay. Come learn how information and knowledge is power in the world of cybercrime – for you and THEM. Bill Wright comes recommended to us by long-time member and Columbus local, Philip Griffith.

Sales & Marketing

Organizations of all types need photo management. You’ll hear a familiar refrain: we can’t find photos, nothing is organized, afraid of losing files, too many dupes, and we need to digitize. In this presentation, we will discuss strategies for adding B2B services to your business. Peter will provide an overview of different markets to help you target your services. And you will see how Mediagraph can be an important part of your B2B strategy.

Are you being bombarded with cold calls and emails from companies who will help you get more clients if you only pay them hundreds, or even thousands of dollars? Have you tried marketing techniques that don’t provide any ROI for your Photo Management Biz? Before you spend another dime, learn how to get your name out there, educate the marketplace, and speak to your target client. When you do these things repeatedly over time your business will grow and your happy clients will spread the word for you. During this session you will learn how to leverage local networking opportunities into long term business relationships, use public speaking to accelerate your success, and grow your referrals organically. Stop shelling out for expensive and ineffective traditional advertising, and learn the secrets of growing your service business while keeping your advertising budget low. If you’ve ever heard someone say “I get all my business through word of mouth,” and wanted to scream, this is the session for you.

Discover how AI technologies can streamline operations, enhance customer experiences, and drive growth. Gain practical insights, strategies, and real-world examples that will empower you to harness the power of AI and propel your business to the next level.

In this session, you will embark on a dynamic journey tailored for entrepreneurs. Discover how to navigate the business landscape by understanding the role of business development, differentiating it from sales and marketing. Explore growth opportunities through innovative positioning, and refine the strategy to emphasize value and solve customer pain points. Lastly, we will dive deep into the art of networking and relationship building for long-term partnerships, including the do’s and don’ts of networking etiquette.

The ability to communicate and connect authentically with your clients is crucial for success. Join Courtney to learn essential skills and strategies that will help you establish trust, rapport, and credibility with your clients through effective consultations. This course offers practical insights, techniques, and real-world scenarios to enhance your consultation prowess, fostering a deeper understanding of client needs and expectations.

Systems & Operations

If you are not using a CRM to help you run your business, you should be. A CRM can professionalize your business, allow for consistent branding and automation to enhance the client experience, and best yet, sell and upsell your business. In this breakout, you’ll learn how a CRM can keep you organized, on brand, and how Allison uses it to provide project estimates that actually upsells her services even before the client clicks ‘accept’.

In this session, Jodi will share her essential toolkit for unexpected client challenges. Trying to anticipate the items you may be asked to scan or preserve can be tricky, but coming prepared with a standard “Go Bag” can do wonders. You’ll have the opportunity to brainstorm additional items with other attendees, plus create your own toolkit checklist!

This breakout session looks at modern user expectations for their photos and how the image itself is just part of a larger viewing experience. We can’t separate the image from the software anymore. Attendees will come away with an understanding of how photo management apps work as viewers, editors, and metadata portals, why every database is really a managed library/catalog, and why sidecar files more important than you think.

Are you a solopreneur who wants to remain a company of one but still grow? During this breakout, you will learn strategic ways of working, partnering options, and the mindset to continue your company’s growth. Amanda and Rhoda will also provide their top techniques to support and streamline your workload.

If you are thinking about adding camera scanning to your business – or want to increase your camera scanning skills and offerings – join Peter Krogh for a demonstration and discussion of camera scanning techniques. Peter will demonstrate camera scanning for prints, albums, negatives and transparencies. See the process in action with tips on efficiency and quality control. And also get realistic advice on the time, skills and expense required to do this as a business.

Technology

There can be a lot of confusion around the concept of resolution, how it is determined, and how it relates to the different ways we scan photos, and the different ways we print or display photos. Understanding this concept is critical to making sure we’re delivering what we promise, and that we are providing the best quality possible in scanning, and products like photo books, video montages and other projects we do for our clients.

In this breakout session, attendees will get a high level view of Apple Photos as a photo management tool and how it plays with 3rd party options like Mylio, Lightroom, Avalanche, Photos Takeout, PeakTo, MediaGraph, NeoFinder, and more. This session will also examine the newest Apple Photos features in macOS Sonoma and iOS/iPadOS 17 with particular attention to export AND import workflows.

Drawing from his experiences as both a photographer and a photo organizer, Peter will share his top tips and settings to get the most out of your Adobe Lightroom catalog. The breakout will cover everything from import and export presets to add consistency and efficiency to your workflow, facial recognition tips to speed up the process, how to synchronize folders to help clean things up when folders or images go missing, and a really great editing and culling process that Peter learned from a professional photo editor years ago.

Drawing from his experiences as both a photographer and a photo organizer, Peter will share his top tips and settings to get the most out of your Adobe Lightroom catalog. The breakout will cover everything from import and export presets to add consistency and efficiency to your workflow, facial recognition tips to speed up the process, how to synchronize folders to help clean things up when folders or images go missing, and a really great editing and culling process that Peter learned from a professional photo editor years ago.

This breakout will survey the most used photo management databases, including Apple Photos, Google Photos, MS Photos with OneDrive, Amazon Photos, Forever, SmugMug, Mylio, Adobe Lightroom CC, and Adobe Bridge. The session will focus on the usefulness and features of each platform for the pro photo organizer versus the consumer. This survey highlights when each tool is right for both the pro and their client, when the tool may be problematic, and how to position it for clients.

Register Today!

Columbus Conference 2024

$849

Payment Plan Available

Non-Members (Regular): $949

Cost includes exclusive, lifetime access to recordings of the sessions, so you can refer back to their expert insight anytime. Virtual Conference registration is included.

Virtual Conference 2024

$549

Payment Plan Available

Non-Members (Regular): $649

Cost includes exclusive, lifetime access to recordings of the sessions, so you can refer back to their expert insight anytime.

Have employees? Contact support@thephotomanagers.com for our employee discount rate.

Full refunds for the Columbus and Virtual conference will be given until 12/31/2023. If you need to cancel your registration after 12/31/23, you may transfer your registration to another attendee until 3/29/2024. Registrations are non-transferrable after 3/29/2024. All transfers are the responsibility of the registrant and must be agreed to in writing with The Photo Managers before transfer. To cancel or transfer your registration, please contact us at support@thephotomanagers.com.

Call for Speakers

The Photo Managers conference is known for providing outstanding training taught by subject matter experts. We are seeking educators on a variety of subjects including topics geared to experienced and new professionals.

By applying, you agree to present your material at both events. Ideally, in-person in Orlando and then virtually for our virtual conference attendees. We will give preference to speakers who can deliver their material in person, but we will also consider virtual-only presentations, especially from our international community.

Book Your Room in Columbus

We are sold out of discounted rooms at the conference hotel. You can still book at full price or stay at a nearby hotel (overflow options below).

Here is a schedule of the best days to arrive based on what you are attending.

Arrival Days:

Tuesday, April 2
2024 Masterclass Arrivals & Cocktail Reception

Wednesday, April 3
2024 Masterclass Full-Day Intensive
Digital Marketing Bootcamp (arrive by 9am)
Entrepreneurial Thinking Workshop (arrive by 1pm)

Thursday, April 4
Conference Starts at 9am

Departure Days:

Saturday, April 6
Conference Ends at 12pm (NEW in 2024: We are moving the Dinner/Dance party to Friday evening so that you can depart Saturday afternoon without missing out on any of the conference)

Monday, April 8 / Tuesday, April 9
Spend the weekend exploring Columbus and experience a total solar eclipse on the afternoon of Monday, April 8, 2024. A total solar eclipse is a rare and spectacular event. On average, one happens somewhere on the Earth only once every 1.5 years. Only 21 total solar eclipses have crossed the lower 48 states in the entire existence of the United States.

Here's What Past Attendees Are Saying...

“I was on the fence about spending the money on conference being so new to The Photo Managers. After attending in-person, I will never miss another conference. Absolutely wonderful to connect with other PMs and the training was an investment into my business that will bring immeasurable returns!”

Kari K.
ViKarious Living

“For anyone considering starting a business in Photo Organizing this is a MUST! It is the only industry I know that welcomes you with open arms, helps you set up and guides you through the process. Every expert is willing to help no matter where you are with your business. Conference is where you see it all come together, meet people who have the same questions (which get answered), learn about related business opportunities, more efficient workflows and meet face to face with vendors who have products you didn’t know you needed!”

Ana C.
Posterity Pro

“The best part of the conference, to me, was the chance to meet other Photo Managers, in person and pick their brains! The ability to collaborate and share ideas, best practices and stories was my favorite part. I loved making new friends, and being part of such a generous, giving community. I can’t wait till Denver!”

Karen H.
Near & Dear Photo Solutions

Our Conference Sponsors

Interested in sponsoring our conference? Contact Cathi Nelson: cathi@thephotomanagers.com