Meet the Team

Cathi Nelson, Founder & CEO

Cathi fell in love with photography in high school as the photo editor of her school yearbook. She soon found herself working two jobs to save up to buy her first professional camera. From that day on, Cathi became the photo historian of her family and friends.

When her adopted son was placed in her arms years later, Cathi developed a passion for creating life book photo albums that she used to tell his personal story and how he came to be part of their family. She soon found herself sharing this passion with others and built a profitable business teaching others to do the same.

In 2009, she founded The Photo Managers – the world’s leading educational community in the rapidly growing field of photo management. The Photo Managers serve Photo Management Professionals around the world, thousands of do-it-yourselfers, and legions of people who want to hire certified professionals to help manage their photos and family heirlooms.

As the author of Photo Organizing Made Easy: Going from Overwhelmed to Overjoyed and A Business Roadmap for Professional Photo Organizers, Cathi remains firmly rooted in her vision to empower others to use visual storytelling as a means of preserving and sharing their personal life journeys.

Isabelle Knudsen

Training & Performance Improvement Manager

Isabelle started supporting our team as a tech VA in 2019, overseeing The Photo Managers Academy and website and CRM implementation. She has a background in instructional design, instructional technology, and human performance technology and our back-end operations benefit from her knowledge of systems and efficiencies. Isabelle also manages our Customer Support emails.

Maria Norecel Amolata

Social Media Manager and Graphic Designer

Maria is a new team member of The Photo Managers. She started supporting our team as a Social Media Manager and a Graphic Designer in 2022. She’s responsible for implementing social media platforms’ content strategies, and she helps create graphics for The Photo Managers and its members including presentation, social media graphics, PDFs, and more.

All Points Digital

Marketing & Growth

All Points Digital is a digital marketing agency that started working with The Photo Managers in 2022 in an effort to increase awareness about the work photo organizers do and grow membership. They are a team of passionate, dedicated marketing and development professionals who pride themselves on their ability to stay ahead of the curve through data-driven innovation.

Matt Boucher / Triple Frog LLC

Website Development & Hosting

In 2019 Matt Boucher of Triple Frog LLC joined the team to build a highly responsive and fully functional website for both the public and The Photo Managers membership community. Triple Frog LLC continues to host and maintain providing all our users with a fun, informative, and secure online experience.