The Photo Managers Annual Conference 2021
Empowering, Innovative, Dynamic Learning
Thank you for considering our submissions for presentations at the 2021 Annual Conference of The Photo Managers.
Click on the title to learn more about each presentation.
Learning Labs
Personal Historian Boot Camp
Class Description:
Basics you need to know to launch and operate a personal history practice. We’ll cover who buys personal history services and why, being an independent contractor, legal and ethical considerations, and sales and marketing. It is designed to dovetail with available business management resources, but not to replicate anything you could learn elsewhere. By the end of the Boot Camp, you will have a solid start on a business plan for your personal history practice.
SPEAKER: Sarah White (Madison, WI)
Sarah White entered the world of professional personal history services when she joined the Association of Personal Historians in 2002. Through her business, First Person Productions, launched in 2006, she has offered over 100 life story writing workshops and helped dozens of clients preserve and share their life stories in book form. She had previously been an entrepreneur in marketing/advertising and authored several marketing advice books for small business and a college-level marketing textbook. She held several positions on the board of the Association of Personal Historians, culminating in the presidency 2012-2015. She has been teaching business skills for personal historians since 2005. She helped develop the curriculum for the Certificate in Reminiscence and Life Story Work offered by the University of Wisconsin-Superior and taught the module “Develop Your Personal History Practice” from 2016-2019; this session is a condensed version of that business skills course. She holds a Journalism degree from Indiana University, a certificate in Reminiscence and Life Story Work from the University of Wisconsin-Superior, and an MFA in Creative Nonfiction from University of King’s College in Halifax, Nova Scotia. She blogs at TrueStoriesWellTold.com.
Useful Lightroom Plug-ins
CATEGORY: Core Competencies
Class Description:
Explore a variety of Lightroom Classic plug-ins and how they can be useful to your scanning and organizing workflow. We will look at plugins that will help you work with metadata, workflow management, as well as exporting and publishing plugins.
SPEAKER: Christ Southard (Cincinnati, OH)
Chris Southard is the owner of CDS Media Solutions providing high quality scanning and photo organizing services to clients in the Cincinnati area. Because of his photography background he has a passion for helping others preserve their memories. He has been a APPO member since early 2013.
Templates, Forms, Lists and Checklists To Keep You Sane
CATEGORY: Business Management
Class Description:
This interactive workshop will introduce you to the 12 most important forms and templates in HeartWork Organizing’s operations today. Branching from those, we’ll work together to identify your critical forms and templates for your unique business lines. We’ll also discuss how to store and access those forms for better internal processes, higher client satisfaction, and better profitability.
SPEAKER: Darla DeMorrow (Wayne, PA)
Darla DeMorrow is a Certified Professional Organizer and Certified Photo Organizer. It’s no surprise she’s a list lover. In past lives and in her current office, she always has known where her standard forms, templates, and lists are. She credits her ability to run a complex operation with ever-evolving forms. She’s published four books (and counting!)–while running a profitable company with happy clients—with simple tools like Word and Excel. She even made a list for required qualities in a husband and a cat, and both checked all the boxes. https://HeartWorkOrg.com
General Sessions
Professional Photo Organizer's Super Power!
CATEGORY: Core Competencies
Class Description:
I have encountered many clients who share extremely sensitive, meaningful, and personal stories. While I am never surprised to hear these stories, I am always touched in being trusted with their most sensitive of memories. Empathy is my SuperPower! Presentation Outline: • Examples of sensitive client stories & response • Techniques for empathetic response based on research with Les Small-Stokes, ACPE Certified Educator at UofL Heatlh • Connections between empathetic response to sensitive stories and repeat business
SPEAKER: Amy Books Hoffmann (Louisville, KY)
As a Professional Photo Organizer with over 20 years of experience within the album making and memory preservation business, Amy Brooks Hoffmann is an expert in leading clients through the maze of dealing with their collection of printed and digital photos. Understanding that most of us have quickly become overwhelmed with the sheer number of digital photos we have (in addition to our old printed photos), Amy’s thoughtful approach to each client’s unique project allows clients to ENJOY their photos again.
Photo Organizational Services offered by Fleur de Lis Photo Solutions:
• Organizing prints and digital images
• Creating digital and traditional memory albums
• Management of a family’s full photo and memorabilia collection
Fostering Innovation in the New Workplace
CATEGORY: Planning for Growth
Class Description:
Disruption in the economy is a key driver of change for organizations of all sizes and industries. Addressing change starts with an organization’s core values and then leading by example at all levels. Knowing each other’s roles and duties along with the ability to relate and understand in terms of communication are vitally important to foster innovation as part of the disruption process over time. It is about leveraging the strengths of your team members along with aligning their core values to the organization and motivating from within, innovative ideas to interdependently grow together.
- The importance of core values for building or revamping workplace culture
- Five most effective ways to foster innovation through an interdependent work environment
- Sustaining innovation by leading from example model
SPEAKER: Christopher Salem (Danbury, CT)
Christopher Salem is an Executive Coach, Corporate Trainer, and Professional Speaker working with companies to create an interdependent work environment and thriving culture through a growth mindset foundation, effective communication, transparent leadership, and higher engagement. He also mentors C-Suite, business leaders, entrepreneurs, and sales professionals to build and protect their brands by raising their level of influence as trusted advisors to maximize their results. His book Master Your Inner Critic / Resolve the Root Cause – Create Prosperity addresses this and went international best seller in 2016. He also co-authored the recent edition to “Mastering the Art of Success” with Jack Canfield. His weekly radio show Sustainable Success is part of the Voice America Influencers Channel. Chris is also an accomplished business & emotional intelligence strategist, corporate trainer, world-class speaker, award-winning author®, certified mindset expert, radio show host & media personality, and wellness advocate. He works with organizations such as such as JP Morgan – Chase, Ralph Lauren, UTC – Pratt & Whitney, Raytheon, Microchip Technologies, Anthem, US Census Bureau, United Healthcare, Laticrete Corporation, Hubbell Corporation, Conning & Company, Foxwoods Casino, and NYPD Forensics Department including universities such as University of Hartford, Westchester Community College, Bay Path University, Worcester State University, and spoke on overcoming limited beliefs for peak performance at Harvard University’s Faculty Club.
Show & Tale: Artifacts, Prototypes & Archives. How are you preserving your company history?
CATEGORY: Planning for Growth
Class Description:
The world has vastly changed since our grandfathers, fathers, grandmothers or mothers retired after 40 years of service from a career at a large company with a Rolex watch and a big party. With little loyalty left on either the employer or employee side, many people have chosen a more meaningful entrepreneurial path. An increasingly global economy has fueled exponential growth in entrepreneurial businesses.
Many entrepreneurs are so immersed in the grueling work required to get a business off of the ground that they lose sight of the need to accurately preserve and document their company’s history as it is unfolding. Let’s be honest – not many people are Mark Zuckerberg, Founder of Facebook, who is surrounded by writers and filmmakers eager to document his ground-breaking company’s story (oftentimes, unofficially by company outsiders).
Show & Tale would like to give you the opportunity to share a piece of your company history through a photo or object that captures a part of your story. We will also offer tips on ways to preserve your company history for posterity on your own terms!
So how are you preserving your company history?
Maybe you still have the cocktail napkin you and your partner sketched an original business idea on years ago. Or the prototype of the new product you saved to have manufactured in another country. Or a legal file with all of the original papers that gave “birth” to a LLC or other entity that would eventually become your growing company. Your first logo? Business card? What about all the press you’ve received or your first website that wasn’t right but was good enough to get you launched???
Show & Tales (r) is like Antiques Roadshow meets The Moth, or your favorite Pinterest board come to life! Everyone is welcome to share with a 3 minute time limit. No judges, no prizes, no competition. And no need to practice! Just come and Show your object and share its Tale.
Just want to come and listen? Awesome! Observers are always welcome.
SPEAKER: Martie McNabb (Hartland, VT)
I’m a personal historian/visual artist who creates visual narratives from client’s photo, document & memorabilia archives with my 1st company Memories Out of the Box. I’m also an interactive story-sharing heartist who helps people create connections by holding space for them to share the stories about the things they keep. What photo or object do you hold dear?
And if you’re an artist, creative or service pro looking for a way to market yourself that not only feels good but does good? Reach out to find out more about my community of story-share holders in my 2nd company Show & Tales. We’ll toot your horn AND teach you how to do it too?
We’re Losing Generations of Family History Because We Don’t Share Our Stories
CATEGORY: Core Competencies
Class Description:
I would go over the points I made in the Good Housekeeping article I wrote on the same topic, including why it’s important to share our stories with our family members (especially when they’re young), and how we can use our similarities to generate interest in those stories. in print.
SPEAKER: Rachel Rifkin (Long Beach, CA)
Rachael Rifkin is a personal historian whose work focuses on using storytelling and similarities to bridge the gap between generations, cultures, and backgrounds. Her newsletter, Theory of Relative-ity, is about the similarities that run in families, and what we can learn from those similarities.
Show & Tales: My Favorite Thing
CATEGORY: Marketing & Sales
Class Description:
What photo or object shares a bit of your story? Let’s get to know one another better through sharing the stories of the things we keep.
Remember Show & Tell from elementary school? Show & tell or look & listen.
“My Favorite Things” is an iconic song for many reasons; our Favorite Thing is oftentimes, the most revealing of who we really are.
Let’s Show. Share. Connect.
SPEAKER: Martie McNabb (Harland, VT)
I’m a personal historian/visual artist who creates visual narratives from client’s photo, document & memorabilia archives. I’m also an interactive story-sharing heartist who helps people create connections by holding space for them to share the stories about the things they keep. What photo or object do you hold dear? And if you’re an artist, creative or service pro looking for a unique way to market yourself that not only feels good but does good? Reach out to find out more about my community of story-share holders.
Rescued through Profiling
CATEGORY: Planning for Growth
Class Description:
As disasters occur and photo rescue services transition in to high speed recognition services, photos become more than an image, they become a profile. That profile will document age, image make up and description, noted information on the back of an image, paper and quality and even facial recognition services. All of this to find the owners of Lost Photos after Community disasters as well as Preservation services to disaster prone communities. National Disaster Photo Rescue is developing software to do that and more.
SPEAKER: Thad Beeler (Carthage, MI)
Founder and Executive Director of the National Disaster Photo Rescue. Missouri Humanities Award Recipient. Disaster Chaplain and Minister. He is experienced in Photo Rescue and Recovery services as well as Disaster document recovery that began in 2011 EF5 Joplin, Mo. and spread to Kansas, Oklahoma, Texas, Arkansas, Illinois and other states. Thad is a experienced speaker, teacher, musician, amateur photographer, insurance producer, and local Village Mayor of Fidelity, Mo. He has a passion for families and the connection Personal photographs give people a sense of belonging which gives an emotional connection to life through images that are inseparable to the human spirit.
Essentials For Your First Year As a Photo Organiser - Tips for newbies
CATEGORY: Core Competencies
Class Description:
Starting out as a Photo Organiser is a huge learning curve. It really takes something to start a new business – you need to create systems & processes, handle marketing, generate leads, figure out pricing, manage clients & projects as well as your accounts and of course learn the technical skills and methodology required to organise photos! There’s a lot to get your head around and Carly’s just done it so join her as she shares the best things she learnt in her first year.
SPEAKER: Carly Michael (Elwood, Victoria, Australia)
Carly Michael, founder of PhotoGenie, from Melbourne, Australia, grew up in her family’s camera shop & has been surrounded by photos her entire life. She’s a trained photographer, a photography educator and spent a decade as the lab manager of her family’s photo lab. Her commitment to avoiding the Digital Dark Age, the loss of all photos from this time period, had her leave her family business in January 2020 to become a photo organiser to help people solve a problem that they don’t yet know they have.
90-Minute Breakouts
Memories Matter! Tug at Heartstrings to Get the Buy-In - Focusing on the WHY
Class Description:
Selling can be tough, especially when there’s an element of education involved (“You’re a what—a photo manager?”). Learn how to infuse your marketing with emotion by focusing on WHY people want to get their photos under control: They cherish the memories those photos hold! Get a toolkit of resources to help you (efficiently and effectively) use heart-tugging storytelling to amplify your message—“Your memories matter!”—across all branded media.
SPEAKER: Dawn Roode (Chatham, NJ)
Dawn M. Roode is a personal biographer based in the greater NYC region. Following a prestigious career in lifestyle magazines—where Dawn worked as managing editor at Harper’s Bazaar and Parenting, as a consultant at Vanity Fair, and production director at Vogue—Dawn began Modern Heirloom Books to help individuals, families, and family-run businesses preserve their legacies in coffee table books. Through a series of in-person interviews and photo curation sessions (Dawn is also a certified photo manager), Dawn captures clients’ stories and creates an engaging narrative that is presented in a visually compelling book. The “Modern Heirloom Difference,” she says, is crafting a book that compels people to pick it up and revisit stories often—“your stories, after all, are ongoing, and the joy is in the sharing of them!”
Corporate World Wisdom for Small Business Owners: Top 10 Tips from a Manager–Turned–Solopreneur
Class Description:
If you are a solopreneur, part of a partnership or small team, or transitioning from another career into photo management, this session is for you! Time management, goal-setting, mindset, and how to say “no” are a few of the topics that will be covered as Dawn shares wisdom from her 20 years as a manager and highlights things that worked both in her corner office with teams of editors and as an independent businessperson.
SPEAKER: Dawn Roode (Chatham, NJ)
Dawn M. Roode is a personal biographer based in the greater NYC region. Following a prestigious career in lifestyle magazines—where Dawn worked as managing editor at Harper’s Bazaar and Parenting, as a consultant at Vanity Fair, and production director at Vogue—Dawn began Modern Heirloom Books to help individuals, families, and family-run businesses preserve their legacies in coffee table books. Through a series of in-person interviews and photo curation sessions (Dawn is also a certified photo manager), Dawn captures clients’ stories and creates an engaging narrative that is presented in a visually compelling book. The “Modern Heirloom Difference,” she says, is crafting a book that compels people to pick it up and revisit stories often—“your stories, after all, are ongoing, and the joy is in the sharing of them!”
Step Into Your Bigger Why
Class Description:
Have you ever felt unfulfilled by what you’re doing? That’s a clear sign that you’re not honoring what’s truly important to you. The result is never feeling satisfied, no matter how much money you make.
In this breakout session, you’ll clarify your definition of success and connect with your core values. You’ll know exactly where to take more action so both your business and your life are truly fulfilling and satisfying.
SPEAKER: Lisa Corrado (New Canaan, CT)
Lisa Corrado is a coach who helps entrepreneurs get out of their own way so they take consistent action that matters and get the results they want.
Lisa has over 17 years’ experience of running her own businesses and knows just how much courage it takes to be an entrepreneur. Trained in the Co-Active Coaching model, she brings her vast experience and education to her clients. She’s also the co-director/co-owner of The Entrepreneurial Women’s Club, a networking organization for female business owners.
Lisa says her favorite goal achievement is a toss-up between surviving cancer, summiting Mount Kilimanjaro and leaving a lucrative but soul-crushing corporate job in order to be happy.
To learn more about Lisa and how to work with her, please visit LisaCorrado.com
Set The Right Goals at the Right Time
Class Description:
If you plan your goals and plot your course before you take any action, you’re approximately a bazillion times more likely to succeed. Skip this part and who knows where you’ll wind up.
In this breakout session, you’ll get crystal-clear on your next important goals. You’ll create a personal inventory that will set you up for success. You’ll walk out ready to take action that will move your business forward in a big way.
SPEAKER: Lisa Corrado (New Canaan, CT)
Lisa Corrado is a coach who helps entrepreneurs get out of their own way so they take consistent action that matters and get the results they want.
Lisa has over 17 years’ experience of running her own businesses and knows just how much courage it takes to be an entrepreneur. Trained in the Co-Active Coaching model, she brings her vast experience and education to her clients. She’s also the co-director/co-owner of The Entrepreneurial Women’s Club, a networking organization for female business owners.
Lisa says her favorite goal achievement is a toss-up between surviving cancer, summiting Mount Kilimanjaro and leaving a lucrative but soul-crushing corporate job in order to be happy.
To learn more about Lisa and how to work with her, please visit LisaCorrado.com
Torpedo the Roadblocks
Class Description:
What if you could make running your business easier by learning how to navigate the hurdles that get in your way?
In this breakout session, you’ll identify your personal roadblocks so you know what you’re dealing with. You’ll tackle them head-on and create a plan for what to do if they rear their ugly heads in the future. You’ll walk out feeling empowered to move forward with new confidence.
SPEAKER: Lisa Corrado (New Canaan, CT)
Lisa Corrado is a coach who helps entrepreneurs get out of their own way so they take consistent action that matters and get the results they want.
Lisa has over 17 years’ experience of running her own businesses and knows just how much courage it takes to be an entrepreneur. Trained in the Co-Active Coaching model, she brings her vast experience and education to her clients. She’s also the co-director/co-owner of The Entrepreneurial Women’s Club, a networking organization for female business owners.
Lisa says her favorite goal achievement is a toss-up between surviving cancer, summiting Mount Kilimanjaro and leaving a lucrative but soul-crushing corporate job in order to be happy.
To learn more about Lisa and how to work with her, please visit LisaCorrado.com
Getting Past the Fear of Organizing 1.7 MILLION Photos: A Case Study
Class Description:
Did you ever have a client that was terrified of losing their media? They copied their photos from one site to another and maybe another, but still were not sure where anything was. This only added to the anxiety about losing precious memories!
I will review a case study of a recent client who started with 1.7 million photos (plus videos) and show how I organized it down to 350,000. I will share my thoughts and fears along the way, as well as my methodology, workflow, tools, and mistakes.
SPEAKER: Rhoda Gordon (Bradley Beach, NJ)
Rhoda Gordon has been certified as a photo organizer by The Photo Managers and is the owner and founder of Sunflower Photo Solutions. Photography is in her blood, coming from a long line of photo and photo equipment enthusiasts. In addition to her love and knowledge of photos, she is an electrical engineer by trade which aids in her technological competence, problem solving skills, and attention to details and deadlines. She has been organizing photos (print and digital), creating montages and curating photo books most of her adult life. She is a life-long learner and continues to keep up with the most recent changes in photo management applications. Her passion is supporting others to preserve and organize their beautiful memories and enable them to pass down their amazing legacy to future generations. Let her help you tell your story!
Client User Guides Made Easy
Class Description:
A custom curated user guide is an amazing tool for both the client and the photo manager. The client will be IMPRESSED, surprised, and delighted as you go over each section of the user guide at project’s completion. In this breakout, I will identify why a user guide is important, how to create it , as well as the steps within your normal workflow that will be used, and most importantly, the sections to include in the user guide. Samples of my user guides for both print and digital clients will be available.
SPEAKER: Rhoda Gordon (Bradley Beach, NJ)
Rhoda Gordon has been certified as a photo organizer by The Photo Managers and is the owner and founder of Sunflower Photo Solutions. Photography is in her blood, coming from a long line of photo and photo equipment enthusiasts. In addition to her love and knowledge of photos, she is an electrical engineer by trade which aids in her technological competence, problem solving skills, and attention to details and deadlines. She has been organizing photos (print and digital), creating montages and curating photo books most of her adult life. She is a life-long learner and continues to keep up with the most recent changes in photo management applications. Her passion is supporting others to preserve and organize their beautiful memories and enable them to pass down their amazing legacy to future generations. Let her help you tell your story!
Organizing for Military Veterans
Class Description:
Military veterans rarely think about their service legacy upon transitioning from the military. Most often families are left to piece together their history to learn more about the service of their loved one through the boxes of photos, documents, and memorabilia left behind. This course will guide you through a framework to organize and preserve the story of a veteran. Additional resources and an understanding of the various items military members collect and what to do with them in your photo management business will be discussed and considered. This breakout session will give you the overview and confidence to serve our veterans and their families as qualified military legacy navigators.
SPEAKER: Tina Claflin (Alexandria, VA)
Tina Claflin retired from the Coast Guard as a Senior Chief Machinery Technician in 2016. She served in various operational assignments afloat and ashore as well as special projects in policy and strategy roles at Coast Guard Headquarters.
Tina continues to support the Coast Guard as a consultant for the future National Coast Guard Museum. She also volunteers recording and cataloging oral histories for the Veterans History Project and the Coast Guard. Pursuing her love for history and creativity, Tina founded Halcyon Reflections LLC, to create custom solutions in helping families, individuals, and organizations to preserve their stories. With special emphasis on military veteran history, she created a Service Log Book to help veterans and their families organize and preserve their stories. This Log Book is used as a framework in organizing veteran’s photos, memorabilia, and reflections.
Tina’s hobbies include gardening, creating, outdoor activity, and reading. Tina is married to Corey Sherrill and has a 10-year-old yellow lab.
How to Make Social Videos Without a Camera
Class Description:
Video is fast becoming the preferred form of internet communication. Is not knowing how to create social videos, or what to say to market your photo organizing business, holding you back? The good news is that there is an easy way to script and make great videos quickly, easily, and with zero budget without using or even being on camera!
SPEAKER: Victoria Cook (Cary, IL)
Victoria Cook is an author, speaker, and marketing coach. She is famous for her ability to demystify marketing and make it easier to understand. She is director of The Center for Guilt-Free Success, and an official coach and instructor for the DIY Marketing Center, and creator of the Marketing4Organizers program. Victoria is also co-author of the book Plans to Prosper.
Victoria has twenty years of business experience in corporate communications and strategic planning. She brings big business expertise to small business owners. Victoria is familiar with the pressures of owning a small business and on a mission to make succeeding at business easier. Clients appreciate the way she breaks down complex concepts into a step-by-step process. Professional Organizers can find free resources and tools specifically to support them at Marketing4Organizers.com
When not helping entrepreneurs launch and grow their businesses Victoria a loving wife, guilt-free Mom, scrapbooker, cyclist and maker of wickedly good chocolate truffles.
Contact Victoria at 847-701-4739 or by e-mail at Victoria@Marketing4Organizers.com.
Growing Your Photo Organizing Business Virtually
Class Description:
When it isn’t possible to work with clients hands-on, how can photo organizers grow their business? In this information-packed seminar learn:
- How to stay top of mind when you cannot be physically present
- The best digital tools to market virtually
- A live demo showing specifically how to get the work done
- Her best tips to work virtually with customers
SPEAKER: Victoria Cook (Cary, IL)
Victoria Cook is an author, speaker, and marketing coach. She is famous for her ability to demystify marketing and make it easier to understand. She is director of The Center for Guilt-Free Success, and an official coach and instructor for the DIY Marketing Center, and creator of the Marketing4Organizers program. Victoria is also co-author of the book Plans to Prosper.
Victoria has twenty years of business experience in corporate communications and strategic planning. She brings big business expertise to small business owners. Victoria is familiar with the pressures of owning a small business and on a mission to make succeeding at business easier. Clients appreciate the way she breaks down complex concepts into a step-by-step process. Professional Organizers can find free resources and tools specifically to support them at Marketing4Organizers.com
When not helping entrepreneurs launch and grow their businesses Victoria a loving wife, guilt-free Mom, scrapbooker, cyclist and maker of wickedly good chocolate truffles.
Contact Victoria at 847-701-4739 or by e-mail at Victoria@Marketing4Organizers.com.
How to Streamline Your Photo Organizing Business Marketing
Class Description:
Are you working hard, but not getting traction with your marketing efforts? Does it feel like you’re doing a ton of stuff but not getting the results you want?
This fast-paced workshop learn:
- a simple tool for organizing your marketing efforts for the next 3 months
- 4 proven strategies organizers can use immediately
- how to figure out what’s working–and what’s not
SPEAKER: Victoria Cook (Cary, IL)
Victoria Cook is an author, speaker, and marketing coach. She is famous for her ability to demystify marketing and make it easier to understand. She is director of The Center for Guilt-Free Success, and an official coach and instructor for the DIY Marketing Center, and creator of the Marketing4Organizers program. Victoria is also co-author of the book Plans to Prosper.
Victoria has twenty years of business experience in corporate communications and strategic planning. She brings big business expertise to small business owners. Victoria is familiar with the pressures of owning a small business and on a mission to make succeeding at business easier. Clients appreciate the way she breaks down complex concepts into a step-by-step process. Professional Organizers can find free resources and tools specifically to support them at Marketing4Organizers.com
When not helping entrepreneurs launch and grow their businesses Victoria a loving wife, guilt-free Mom, scrapbooker, cyclist and maker of wickedly good chocolate truffles.
Contact Victoria at 847-701-4739 or by e-mail at Victoria@Marketing4Organizers.com.
Working with Clients and their Photos through Grief and Challenging Times
CATEGORY: Client & Project Management
Class Description:
As you work with clients, you’ll find that not every memory is a happy one. There are times of loss and difficult times in everyone’s life. In this session, you’ll learn about how to be a good listener while still moving forward on a project, how to help your client make their story meaningful, and how to tie loss and adversity in the past to family memories in the present.
SPEAKER: Dionne Merriott (Lubbock, TX)
Dionne is celebrating her 25th year in business and is a charter member of The Photo Managers. She is married with four grown children so there are many family memories to document! With the heart of a teacher, she will give you ideas on how you can work with clients who want to preserve their photos of a loss or challenging time. https://www.capturedmemories.biz
Systematize and Scale
Class Description:
If you only had to organize your clients, running a business would be easy! In this session, you’ll learn how to get your own business organized with a system that will let you scale when the time comes. Learn why the right processes and documentation will help you move past your own busy-ness, so that you can start hiring and training the right people.
SPEAKER: Caroline Guntur (Algonquin, IL)
Caroline Guntur is a Photo Organizer and Genealogist, specializing in digital photo organizing and family history. She is the owner of The Swedish Organizer, LLC, a company that provides customized family history solutions to clients all over the world. Caroline also hosts webinars, workshops, and creates online courses. Caroline is a member of the National Association of Productivity & Organizing Professionals (NAPO), the National Genealogical Society, the Photo Managers, the Association of Professional Genealogists (APG) and all of their respective Chicago chapters. https://www.organizingphotos.net
Scraps to Apps
Class Description:
Take all your scraps of paper and put them all into one project management application to run your business and your life.
Do you have notes all over your workspace with ideas and reminders and/or you struggle with a consistent following up with potential clients, posting to social media or backing up your EHDs? I will share how I do all of this and more in ClickUp. (But you can use Asana, Trello, etc.)
SPEAKER: Lisa Tonjes Moritz (Omaha, NB)
Lisa Tonjes Moritz has been organizing professionally for 13 years but she has been helping others organize since she was a teenager.
In March 2007, Lisa turned her organizing hobby into a business. Her mission is to give her clients HOPE by making their busy lives easier. In 2012, she joined the Association of Personal Photo Organizers because it was exciting to be able to bring one of her favorite hobbies, photography, into her business. As of May 2019, Helping Organize People Everyday became Helping Organize Photo Everywhere and the sole focus of HOPE organizing is to help families organize, preserve, share, and celebrate their memories.
Lisa lives in Omaha, Nebraska with her husband Bruce and their son Anderson (who arrived on his mom’s birthday in 2016). She enjoys traveling and volunteering. In fact, she met her husband while they served together on the Omaha Jaycees board. She is the current President of the Friends of CASA and an active member of Omaha Rotary. https://hopeorganizing.com/
Using pCloud to remotely organize your client's photos
Class Description:
Most people haven’t heard of the versatile cloud storage platform pCloud, which appears as a hard drive option on PC or Mac.
You will learn how to manage client photos electronically on your computer and immediately sharing results with clients. Additionally, you can share their entire collection in a customized file structure through a simple branded link.
SPEAKER: Lisa Tonjes Moritz (Omaha, NB)
Lisa Tonjes Moritz has been organizing professionally for 13 years but she has been helping others organize since she was a teenager.
In March 2007, Lisa turned her organizing hobby into a business. Her mission is to give her clients HOPE by making their busy lives easier. In 2012, she joined the Association of Personal Photo Organizers because it was exciting to be able to bring one of her favorite hobbies, photography, into her business. As of May 2019, Helping Organize People Everyday became Helping Organize Photo Everywhere and the sole focus of HOPE organizing is to help families organize, preserve, share, and celebrate their memories.
Lisa lives in Omaha, Nebraska with her husband Bruce and their son Anderson (who arrived on his mom’s birthday in 2016). She enjoys traveling and volunteering. In fact, she met her husband while they served together on the Omaha Jaycees board. She is the current President of the Friends of CASA and an active member of Omaha Rotary. https://hopeorganizing.com/
How to plan and shoot a photo book
Class Description:
Editing a book for your client is great, but what if you could help them plan, shoot and create a fantastic looking book of an upcoming trip, a big event or just a year-end summary? We will cover simple and effective visual story-telling methods, as well as some basic photographic and camera techniques that will enhance the quality of your client’s photos and help them produce a satisfying and treasured piece of their family history.
SPEAKER: Peter Bennett (Culver City, CA)
Peter’s career has spanned over three decades as a professional travel and editorial photographer, photo agency owner, teacher, and photo organizer. He has produced and edited six photography books and his work has appeared in hundreds of magazines and other publications. Peter has been an instructor at the Los Angeles Center of Photography since 2010.
In 2016 Peter started Fotoflow Solutions, taking his years of professional experience and knowledge to those who really needed it, helping his clients organize, preserve and enjoy their personal and family photos. Most importantly he wants to show everyone how they can start being the editors of their own life story and to begin archiving their family history, ensuring that their legacy can be safely and securely passed on to others.
Archiving your photo collection
Class Description:
Our clients ask us how they can preserve, protect and most importantly ensure their photo collections live on for future generations. I have been researching three platforms dedicated to the permanent archiving of family photos and history: Forever, Collectionaire, and Permananet.org. We will look at the features these platforms offer, how they differ, and what kind of real permanent archiving they can deliver on. These are answers for the future that your clients need today.
SPEAKER: Peter Bennett (Culver City, CA)
Peter’s career has spanned over three decades as a professional travel and editorial photographer, photo agency owner, teacher, and photo organizer. He has produced and edited six photography books and his work has appeared in hundreds of magazines and other publications. Peter has been an instructor at the Los Angeles Center of Photography since 2010.
In 2016 Peter started Fotoflow Solutions, taking his years of professional experience and knowledge to those who really needed it, helping his clients organize, preserve and enjoy their personal and family photos. Most importantly he wants to show everyone how they can start being the editors of their own life story and to begin archiving their family history, ensuring that their legacy can be safely and securely passed on to others.
Create a New Revenue Stream with Online Courses
Class Description:
Online courses are a great way to add a passive revenue stream to your Photo Management business and offer a lower price solution to clients who cannot afford your full-service options. This class will show you the required tools and a process flow for creating your first online course!
SPEAKER: Casey von Stein (Golden, CO)
Casey von Stein, aka Miss Freddy, is a certified Photo Manager living in Golden, Colorado. She helps clients worldwide make sense of their photo mess through remote organizing sessions and online self-paced classes.
Beyond Photo Boxes: Exploring Archival Storage Options
Class Description:
All photo organizers have used archival boxes to store clients’ prints. In this hands-on workshop (or breakout), go beyond the box to discover ways to safely house prints, slides, negatives, oversize photos, rolled or cased photos, fragile or damaged photos, and various types of film. [If this ends up being learning lab length, I can add on storage options for objects/textiles as well. I’m open to doing this both in person and virtually. Am flexible. Would like Archival Methods to “sponsor” and I’ll bring lots of hands on supplies.]
SPEAKER: Kate Jacus (Rochester, NY)
Kate Jacus is the founder of The Photo Curator, LLC and the Marketing Coordinator for Archival Methods (a TPM Partner). Her love of organizing and expertise in archival storage stems from her 13-year career in the museum world.
An Innovative Approach to Pricing Your Services
Class Description:
Learn my unique method for getting paid upfront for your work, without the headaches of contracts, invoicing or chasing down clients who are slow to pay.
- how to get paid upfront every time for the work you do
- how to completely eliminate bad debt
- how to create packages that encourage clients to give you more work
SPEAKER: Belinda Wasser (New Canaan, CT)
A business workflow expert with 25 years of experience, RocketGirl Solutions Founder Belinda Wasser is hired by small businesses on a contract basis to act as their part time, “business manager.” With a focus on helping her clients make more money with less stress, Belinda’s work includes improving internal systems efficiency, human resources administration, IT infrastructure, and back-end office processes.
Practical Steps for Crafting Life Celebration Books and Family Histories
Class Description:
When an organizing project uncovers a multitude of puzzle pieces that tell a wonderful story, do you neatly label all the pieces and file them away, or do you start planning an amazing life celebration or family history book? Using Scrivener software as the central tool, learn how to gather all the puzzle pieces in one place to craft an amazing final deliverable. Note: this session will not cover book design.
SPEAKER: Fabiana Morris (Sugar Land, TX)
Fabiana is co-founder of Treasured Pixels in Houston, TX, a photo management business she started with her husband in 2016. Tackling large, historically rich projects is her specialty. She is passionate about uncovering the amazing stories hidden in client collections to preserve for future generations.
Keywording Essentials
Class Description:
Keywords are essential to making a photo collection searchable, but how do you choose and use keywords wisely? Attendees will learn best practices and strategies for creating and using a keywords list, as well as how to maximize the value of keywords by using them in combination with text in the Description field. You’ll be able to better choose keywords for your clients, or help your clients develop a keywords list that works for them!
SPEAKER: Meg Macintyre (Caledon, ON, Canada)
Meg Macintyre is an establiblished professional photo organizer. She is always looking for ways to work more efficiently and provide higher-quaility service to her clients. Meg is a consultant for three photo software companies and offers courses for both pro and D.I.Y photo organizers. https://megabytememories.com/
Finding and Removing Duplicate Photos
Class Description:
Duplicate photos are sometimes identical in every way—but often they are not. When duplicates are not identical, the photos’ file properties need to be examined and compared so that the best choice can be made about which to keep. Factors such as filename, folder name, modification date and more should be looked at. I’ll teach you many tips and tricks to help you speed up the task – regardless of what software is used.
SPEAKER: Meg Macintyre (Caledon, ON, Canada)
Meg Macintyre is an establiblished professional photo organizer. She is always looking for ways to work more efficiently and provide higher-quaility service to her clients. Meg is a consultant for three photo software companies and offers courses for both pro and D.I.Y photo organizers. https://megabytememories.com/
Managing Big Projects for Success
Class Description:
Do you have the confidence to manage big projects? Are you hesitant to take on certain projects? Join us if you need clarity on how to manage big projects from beginning to end. We’ll cover:
- Marketing your services
- Setting expectations
- Reporting progress
- Delivering in phases
- Inspiring with invoices
- Developing new referrals
SPEAKER: Adam Pratt (Wheaton, IL)
Adam Pratt loves people, photography, and a good story! He’s spent the last 25 years at the intersection of creativity and technology, including 20+ years at Adobe where he works on the Creative Cloud team. He has experience as a photographer, book author, software trainer, and photo organizer. He’s also the founder of Chaos to Memories where he helps people enjoy their photos again by turning their photo chaos into precious memories they can enjoy and share.
Client Onboarding Best Practices
Class Description:
Great client onboarding experiences set the tone from first contact to final invoice. Adam will lead you through the framework he uses with every new client, and we’ll crowdsource the best ideas into a new set of industry best practices. Join this interactive workshop ready to share your best ideas and every attendee will leave with a new template they can use for their next client onboarding.
SPEAKER: Adam Pratt (Wheaton, IL)
Adam Pratt loves people, photography, and a good story! He’s spent the last 25 years at the intersection of creativity and technology, including 20+ years at Adobe where he works on the Creative Cloud team. He has experience as a photographer, book author, software trainer, and photo organizer. He’s also the founder of Chaos to Memories where he helps people enjoy their photos again by turning their photo chaos into precious memories they can enjoy and share.
Harness the Power of PhotoSweeper: Deduplicating Software for Mac
CATEGORY: Core Competencies
Class Description:
Getting rid of digital duplicates can be one of the most important steps in the digital photo organizing process. When working in the Mac OS, Photosweeper is the gold standard in deduplicating software. This breakout will give attendees the skills to use this software effectively in their businesses with client projects and their own collections. As a veteran photo organizer, presenter Andi Willis of Good Life Photo Solutions uses this software frequently and knows that the deduplicating process saves valuable time and space in personal and client projects.
In this course attendees will:
- Become familiar with the Photosweeper software and its basic capabilities;
- Learn different strategies for deduplicating different types of libraries, collections, and digital files, including Apple Photos, Lightroom, and native folder structure;
- Discover tips and techniques to use the software with more confidence and efficiency.
SPEAKER: Andi Willis (Perry, GA)
Andi Willis is the founder and owner of Good Life Photo Solutions in Perry, Georgia. Using her background in non-profit arts management and a lifetime of organizing her own stuff, Andi started a home organizing business in 2010. She became a Certified Personal Photo Organizer in 2014 and formed Good Life Photo Solutions in 2018 when it became clear she had a passion for helping her clients’ preserve and protect their family photos. Her goal is to work with clients to create a photo collection that is well organized, easy-to-access, and ready to be enjoyed for generations to come.
A graduate of The College of William and Mary, Andi lives in Perry, Georgia with her husband of over 27 years and her two teenagers who are getting ready to fly the coop. In her free time, she enjoys spending time with her family and pets, traveling, and working on her family history.
Business Operations Manual
CATEGORY: Client & Project Management
Class Description:
As a business owner it is very helpful to have a Business Operations Manual to help you run your business. This specific manual covers your processes for the various parts of your business and gives you scripts and standard operating procedures for what you do. No need to treat each client project as a new and different project. Have some standard steps to become efficient in what you do.
SPEAKER: Bonnie Shay (Highland Park, IL)
Bonnie Hillman Shay is a Certified Photo Organizer and founder of Mariposa Photo Organizing based in Highland Park, IL.
Bonnie helps her clients organize, edit, and back-up their printed and digital photo and video collections as well as create photo books, online photo galleries and other ways of sharing their photos. She wants her clients to have access to their family photo treasures since they are a gift that keeps on giving and appreciated by generations to come.
Bonnie makes sure her clients are left with a M.E.S.S. when she completes their photo project. A M.E.S.S. stands for photos that are:
- Manageable to keep.
- Enjoyable to look at.
- Shareable with friends and family.
- Safe and secure from technological failure and natural disasters.
Bonnie has been featured in numerous publications and presents to inspire people to curate their family’s photo collections. Bonnie is a member of NAPO (The National Association of Professional Organizers) and The Photo Organizers.
Tackling future digital overwhelm. A practical guide to prevention rather than cure
CATEGORY: Client & Project Management
Class Description:
As photo managers, we are all acutely aware of the problems caused by digital overwhelm – increasingly unwieldy cloud programs, loss of value in our images, and no real change in sight. This talk contains practical advice for both current and future photography. It will include actionable steps to stop clutter before it happens and in fact, to change your photography habits altogether. A customizable handout for both managers and their clients will be provided.
SPEAKER: Nicole Olds (Collingwood, ON, Canada)
My name is Nicole Olds. I am the owner of EnjoyYourPhotos.ca. Born in the UK I moved to Canada in 2003 and now live in Collingwood, Ontario. As a professional photographer and photography coach, I am so glad to have discovered and become a part of The Photo Managers and the photo organizing industry. I love using my Lightroom skills (early adopter) and newly developed camera scanning capabilities (thank you Adam Pratt!) To help clients get their images organized so that they can indeed enjoy them rather than see them as an overwhelming chore. I’m excited for the future in an industry that is always changing – it’s certainly keeping me young!
Grow Your Business with Life Story Services
Class Description:
Do your clients want to save the stories that go with their photos? Do you want to grow your business? Add Life Story services that help clients capture and share their stories with Guided Autobiography workshops and 1:1 coaching. We’ll show you ways to bring more story into your current clients’ projects or find new clients by offering more services. Guest presenter Mike Oke, founder of Bound Biographies (Bicester, England) joins to offer his insights
SPEAKER: Sarah White (Madison, WI)
Sarah White entered the world of professional personal history services when she joined the Association of Personal Historians in 2002. Through her business, First Person Productions, launched in 2006, she has offered over 100 life story writing workshops and helped dozens of clients preserve and share their life stories in book form. She had previously been an entrepreneur in marketing/advertising and authored several marketing advice books for small business and a college-level marketing textbook. She held several positions on the board of the Association of Personal Historians, culminating in the presidency 2012-2015. She has been teaching business skills for personal historians since 2005. She helped develop the curriculum for the Certificate in Reminiscence and Life Story Work offered by the University of Wisconsin-Superior and taught the module “Develop Your Personal History Practice” from 2016-2019 and now offers a business skills course derived from it. She holds a Journalism degree from Indiana University, a certificate in Reminiscence and Life Story Work from the University of Wisconsin-Superior, and an MFA in Creative Nonfiction from University of King’s College in Halifax, Nova Scotia. She blogs at TrueStoriesWellTold.com.
Memories vs Stuff - how to help your clients sort their Legacy Keepers from the Storage Fillers
Class Description:
It is rare for a client to present you with neatly organised boxes of photos for you to digitise and create sharable solutions for all their memories. Taking a step back into her 10 years of decluttering and organising client possessions and memories in hundreds of households, Sarah outlines a process that you can easily use with your clients so you can quickly rescue their memories from the quagmire of their possessions to achieve the results you both want.
SPEAKER: Sarah Macnaught (Twickenham, UK)
Bio TBA.
A/V: Working with audio and video to enhance your client's media collection
Class Description:
Videos are an integral part any client’s media collection. From old media (8mm, VHS etc) to smartphones, video tells the stories of our lives in a way photos cannot. In this class we’ll discuss adding audio to digitized old media, creating videos with burst photo stills, organizing videos into annual timelines and/or a thoughtfully edited highlight reel. This service works with both family and corporate clients.
SPEAKER: Marci Brennan & Chris George (Sunnyside, NY)
I’m Marci Brennan, a TPM certified professional photo organizer. I live in Queens, New York, with my husband/business partner, Chris, a videographer/photographer at chrisgeorgeproductions.com. Together we offer our photo and video organizing services throughout New York City and beyond.
Our goal is to help busy people manage, organize, and preserve their photo and video collections so their valuable images are always at their fingertips and safely backed up.
The love of images has been a constant theme in my working and creative life. Drawing on my art background and years of professional experience in the photo industry, I help families restore their cherished memories and create a cohesive, thoughtfully curated media libraries.
Your personal photos are a rich and important legacy, worth organizing and preserving for your children and future generations. Don’t wait any longer. Let’s get started!
Understanding Metadata Date Fields
CATEGORY: Core Competencies
Class Description:
There are many different metadata fields for dates of digital photos. They include Date Taken, Date Digitized, File Creation Date, and many more. Different software often uses different names for the same fields. Understanding date fields is essential to working with scanned photos and correcting problems with digital file dates. You’ll learn what the different date fields represent, and which fields you most need to pay attention for the photos you work with.
SPEAKER: Meg Mcintyre (Caledon, ON, Canada)
Meg Macintyre, of Megabyte Memories, is continually pushing the technical boundaries of photo organizing. She is a consultant for 3 photo software companies and is always looking for ways to deliver better value to her clients. Meg strives to make the photo organizing process faster, more efficient, and to pass on her knowledge through the coursers she offers to both professional and D.I.Y. photo organizers.
Photo Finishing Technology Facts and Fun
CATEGORY: Core Competencies
Class Description:
We all work hard to understand the various technologies and specifications involved in getting a good scan, print, or Photobook. In this session we will explore the different ways photo prints are made and the advantages to each technology. We will explore some of your best options for printing.
We will spend time exploring image resolution and how this important image acquisition decision affects your output. We will explore the file types that lend themselves to the best print. Color management and how to judge the color of your output.
An exploration of film sizes through history and some characteristics that are important for each.
We will try to have extended time for Q&A as I feel this topic always brings a lot of questions out.
SPEAKER: Daniel Baldridge (Warrensburg, MO)
Dan Baldridge Co-Owner of Photo Gym. Dan has been employed in the photo industry for over 35 years. His knowledge of imaging is vast and he loves sharing what he knows. Beginning with commercial darkrooms leading to commercial photofinishing to where we are today Dan has seen a lot of technology pass under the bridge.
Equipped to tackle even the most complex photo-related challenge, he thrives on finding ways to bring photos out of hiding and into the everyday using the very latest technology.
5 Components of a Successful Business Website
CATEGORY: Marketing & Sales
Class Description:
In this course we will cover the components you need to set up your own business website. Topics will include:
- How to find and purchase a good website name.
- Adding email addresses to your domain.
- How to choose a good web host.
- Critical components to ensure your site is search engine friendly.
- Using analytics to measure the success (or failure) of your website.
No prior knowledge of websites is necessary.
SPEAKER: Kathy Baldridge (Warrensburg, MO)
Kathy spent 25 years working in the world of web services before becoming a Certified Photo Manager and Co-Owner of Photo Gym in 2017. Her previous career included owning her own web design studio, integrating college campus programs with their web services, managing all information technology for the State Historical Society of Missouri and some time in the little known (and often misunderstood) field of Middleware with IBM.
The one constant throughout those positions was the need to educate. Over the course of time helping people learn how to understand and utilize technology became a passion and she genuinely enjoys sharing what she knows. https://www.photogym.org
SmugMug Workflow for Photo Organizers
CATEGORY: Client & Project Management
Class Description:
After a brief orientation of the SmugMug program, you will be presented with a repeatable workflow. You will learn about program features that solve common photo organizing problems, how to use SmugMug to sell your services and how it can be used for regular maintenance as your client’s photo collection continues to grow beyond your finished product. Learn tips and tricks to make SmugMug an ideal program for ensuring happy clients.
SPEAKER: Alicia Wagner (Westlake Village, CA)
Alicia Wagner is all about keeping the memories of her clients easily accessible and safe. With clients on both coasts, Alicia business has steadily grown over the past three years.
CO-SPEAKER: Paige Shockley (Riverside, CT)
On the other side of the USA, Paige is based in Connecticut and she is a Professional Photo & Home Organizer with a passion for efficient systems and simple solutions. Photography and memory keeping has been a lifelong interest and has evolved from stickers and scrapbooks to photoshop and digital platforms. Paige works with her clients to reach their photo projects goals so they can enjoy their memories now, as well as leave a legacy for future generations. http://www.bluepencilcompany.com/
How to See Like a Photographer
CATEGORY: Core Competencies
Class Description:
The first step in curating your client’s images is learning to see and curate pictures like a photographer. Once you know how, you’ll be able to look through your client’s pictures and quickly identify the best shots—and help them better tell their family stories. No creative experience needed.
Through a series of visual exercises, you’ll learn:
- How compelling composition draws the viewer’s gaze
- The easy signs to recognize a great shot (and which shots to ignore)
- How to narrow your focus when you have thousands and thousands of images
SPEAKER: Isabelle Dervaux (Brooklyn, NY)
Isabelle’s mission is to teach busy parents how to take charge of the thousands of photos they accumulate on their iPhones and eliminate the unnecessary stress they cause. Using her background as an artist, she teaches her clients how to think like a pro, reduce visual clutter, and chose their best shots. She guides them through selecting their most meaningful photos and shapes them into beautiful printed albums that uniquely tell their family’s story. Originally from Valenciennes, France, she lives with her husband in Brooklyn, NY. She has been featured in Real Simple and The Wall Street Journal. http://www.isabelledervaux.com
The Art of the Find: Curating your Client’s Photos
CATEGORY: Core Competencies
Class Description:
Parents feel so guilty that they can’t manage to pull a photo album quickly at the end of the year that they are ready to pass the task to a perfect stranger. Now that they’ve hired you to do the job, now it’s your turn to select the photos they can’t seem to see.
You will learn how to:
- Reverse-engineer your selection process to cover the year’s most important people and events
- Breeze through rows of similar pictures and quickly pick the most meaningful one
- Pare down a client’s collection in stages to get to 100 pictures for the final project
SPEAKER: Isabelle Dervaux (Brooklyn, NY)
Isabelle’s mission is to teach busy parents how to take charge of the thousands of photos they accumulate on their iPhones and eliminate the unnecessary stress they cause. Using her background as an artist, she teaches her clients how to think like a pro, reduce visual clutter, and chose their best shots. She guides them through selecting their most meaningful photos and shapes them into beautiful printed albums that uniquely tell their family’s story. Originally from Valenciennes, France, she lives with her husband in Brooklyn, NY. She has been featured in Real Simple and The Wall Street Journal. http://www.isabelledervaux.com
Working with Apple Photos Project Extensions
CATEGORY: Core Competencies
Class Description:
You might be mourning the loss of the ability to build photo books directly in Apple Photos (They retired the feature in 2018).
In this session, we’ll explore how Apple now allows users to download third party extensions (Mpix, Fujifilm, Shutterfly, Whitewall, etc…) and design photos books directly within the app again. We’ll review the new extensions and their capabilities, (photo books, ordering prints, gifts, etc.) so that you can teach your clients how to use them, or use them yourself.
SPEAKER: Isabelle Dervaux (Brooklyn, NY)
Isabelle’s mission is to teach busy parents how to take charge of the thousands of photos they accumulate on their iPhones and eliminate the unnecessary stress they cause. Using her background as an artist, she teaches her clients how to think like a pro, reduce visual clutter, and chose their best shots. She guides them through selecting their most meaningful photos and shapes them into beautiful printed albums that uniquely tell their family’s story. Originally from Valenciennes, France, she lives with her husband in Brooklyn, NY. She has been featured in Real Simple and The Wall Street Journal. http://www.isabelledervaux.com
Understanding “Memories”, Apple Photos Unsung Heroes
CATEGORY: Core Competencies
Class Description:
The Memories feature in Apple Photos is a powerful and vastly underutilized feature. Apple Photos uses artificial intelligence to create easy albums around dates, people, events, and places great to watch on Apple TV.
In this session, you’ll learn:
SPEAKER: Isabelle Dervaux (Brooklyn, NY)
Isabelle’s mission is to teach busy parents how to take charge of the thousands of photos they accumulate on their iPhones and eliminate the unnecessary stress they cause. Using her background as an artist, she teaches her clients how to think like a pro, reduce visual clutter, and chose their best shots. She guides them through selecting their most meaningful photos and shapes them into beautiful printed albums that uniquely tell their family’s story. Originally from Valenciennes, France, she lives with her husband in Brooklyn, NY. She has been featured in Real Simple and The Wall Street Journal. http://www.isabelledervaux.com
What's New With Apple Photos in 2021: Big Sur and iOS 14
CATEGORY: Core Competencies
Class Description:
For so many clients, Apple Photos is the gateway to photo management and sets expectations that we have to understand and address. Attendees will come away with an understanding of important new features and updates for macOS Big Sur and iOS 14, fun tips to use and to share with clients, and the latest options for using Photos in an organizing workflow, whether or not the Photos Library is your clients’ pictures’ final home.
SPEAKER: Paul Einarson (Westport, CT)
Paul is an Apple Photos specialist who empowers people to create a rich photography experience on iPhone, iCloud, and Mac. Bringing over 3 decades of experience in digital photography, desktop publishing and the commercial printing industry, he teaches Apple users how to get the most value and fun out of their photography. After working at Apple as a Genius and Creative Trainer, Paul founded Bluewater Imaging LLC to deliver personalized coaching and training so people can get the most out of this amazing technology.
Creating an individualized photo management system for EACH client
CATEGORY: Client & Project Management
Class Description:
As Photo Managers it is our responsibility to take our knowledge of best practices and to combine that with the clients’ capabilities and wishes to develop an effective individualized photo management system. This class will explore how I develop an individual plan for EACH client – rather than a one size fits all approach. This course will review the necessary components that each plan should have, options for each component, and considerations to make when choosing those options.
SPEAKER: Christy Wright (Palos Park, IL)
Christy Wright established Structured Simplicity in the Chicago suburbs in 2017. She specializes in digital organization to help clients simplify their photos, small businesses, and lives through the technology they already use. She also helps clients establish backup systems in order to preserve their files and memories. She is a certified member of Photo Managers as well as a NAPO member.
How to Capture the DIY Market without Selling the Shirt Off Your Back
CATEGORY: Client & Project Management
Class Description:
This 90 minute session will discuss ways to work efficiently with the “hybrid client”. Whether it is due to budget constraints or a desire to be more involved in their project, the hybrid client wants to do much of the work themselves but wants to hire you as their trainer. Attendees will learn how PhotosFinished approaches these types of projects; breaking big, overwhelming projects into smaller manageable parts, and how we efficiently balance their participation with our involvement. PhotosFinished provides client training in-person, through Zoom sessions and other pre-designed tutorials. We will share the pitfalls to watch out for so that you can still be profitable without sacrificing quality, as well as how the hybrid client fits in with your other full-service client workflows.
SPEAKERS: Kerry Butkovich and Becky Hussey (Cincinnati, OH)
PhotosFinished is a photo management business founded by owners Becky Hussey and Kerry Butkovich. After working in the business world and education world respecitively, Kerry and Becky founded PhotosFinished based on their passion to help others reclaim and enjoy their family memories. Becky has always been passionate about archiving and enjoying her family’s memories and became a photo organizer in 2010 to help others share their family stories.
Kerry started her first business in 2009 creating slideshows for various events after 15 years in the classroom. She quickly realized the need for organization in combination with the creation of slideshows. In 2011, Kerry and Becky decided to merge their services and PhotosFinished was born.
Kerry and Becky are charter members of APPO and both became Certified Photo Organizers in late 2011. Kerry and Becky, like all of you in this session are passionate about helping others organize their memorabilia, creating systems for safely backing up their collections and finding ways to display and enjoy their families memories. Their motto is simple, “Your Photos, Our Touch”.