The must-attend event for professional photo managers every November.

Profitability LIVE

Now in its third year, we are continuing the tradition of having deep and meaningful conversations on pricing and profitability, the key to any business success!

This year our theme is “Multiple Streams of Income”.

If you read many stories about entrepreneurship, you’ve probably noticed that most entrepreneurs have multiple streams of income.

By having money coming in from multiple sources, entrepreneurs can make sure they are prepared for all opportunities and potential slow times.

But how do you actually create a profitable business using this concept?

This year we are offering two breakout choices, one geared to the experienced business owner and the other for all business levels.

As an established business owner have you considered your exit strategy?

Would you like to offer additional services or products but don’t know how?

Can you sell your business or license your expertise?

Do you know what part of your business is most profitable?

Are you wondering how to add passive income to your business?

Do you know how to spot trends when looking at your numbers?

In addition to learning from your peers, our keynote speaker is Danielle Hayden, a reformed corporate CFO (Chief Financial Officer), who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits.

EARLY BIRD PRICING AVAILABLE THROUGH OCTOBER 15, 2022

Event Schedule

Two Tracks Based On Your Level of Experience

Boot Camp 101 - Financial Fundamentals with Danielle Hayden

TRACK: All Business Levels
As an entrepreneur, your attention is pulled in a million directions. Regardless, productivity and running a profitable business should be your priority. That’s a daunting task, which is why Bootcamp 101 is ideal for new business owners and seasoned professionals ready to dig deeper into understanding their numbers. In this fun and energizing breakout, you’ll learn about accounting systems, bookkeeping, how to avoid the most common pitfalls small business owners make, and most importantly, how to pay yourself.

Boot Camp 201 - Next Level Financials with Danielle Hayden

TRACK: Experienced Business Owners
You have a handle on your numbers and bookkeeping and are ready to learn how to make more informed business decisions; such as giving yourself a raise, hiring, renting space, adding equipment, or attending an advanced training program. In this session, Danielle will share how to set up and use a weekly dashboard, the power of 1%, analyze which products you offer are most profitable, and the cost of hiring vs subcontracting.

Open Networking

This is your time to network with your colleagues and prepare for a great day of learning. We use a fun interactive virtual platform called Remo that allows you to move from virtual table to table.

Creating Profitable Offers That Sell with Caroline Guntur

TRACK: All Business Levels
In this session, you will learn how to create a profitable offer that fits your target market and sells, but that doesn’t leave you burnt out and underpaid. We’ll talk about the big picture of how the offer fits in your business, what’s in it for your clients, and what’s in it for you. The strategy presented can be applied to any type of offer, including courses, coaching, and full services.

“I teach this to my coaching clients, and some of them have gone on to create offers that generate multiple six figures annually, so I know the strategy works well.” ~Caroline

How to Supercharge Your Revenue by Licensing Your Expertise with Erin Austin

TRACK: Experienced Business Owners
Your income and your impact have plateaued. Should you work more or hire more? The answer: Neither. To scale—which means profit increases as revenue increases—you must decouple income from time. If you provide a service that could be delivered by others, locally or in new markets, let’s talk about licensing. Licensing your expertise to your clients or to other service providers is an efficient way to scale your business, extend your reach, increase your income and multiply your impact.

Pricing Your Services for Profitability with Darla DeMorrow

TRACK: All Business Levels
One of the greatest challenges to ensure you are profitable is pricing your services. Join Darla DeMorrow as she breaks down key benchmarks and shares two recent case studies of actual clients and projects she has completed. You’ll learn what is profit (and what it isn’t) and why you need it, industry benchmarks, bottom-up vs. top-down planning, and job costing versus overall P&L tracking. Then Darla will demonstrate her process by sharing two recent projects from deposit to completion.

Selling Your Business for Top Dollar with Adrianna Smith & Lana Hout

TRACK: Experienced Business Owners
Have you ever considered the possibility of selling your business? Owners commonly look to sell when they are ready to retire, feel overworked, or experience a family emergency or illness. Many attributes can make your business appear more attractive, including increasing profits, consistent income figures, and a solid customer base. We will discuss key factors that impact the value of a business in today’s market and how to increase the value of your business before selling.

Open Networking

This is your time to kick back, relax and network with your colleagues. We’ll have fun prizes and you’ll have opportunities to process what you’ve been learning using a fun interactive virtual platform called Remo.

How to Earn Revenue Through Membership Communities, Subscriptions, and Workshops

TRACK: All Business Levels
In this panel discussion, experienced Certified Photo Managers will share how they have successfully applied the concept of multiple streams of revenue to their business. Each speaker has their own perspective and approach and will share their insights. Panelists: Dionne Merriott, Holly Corbid , Beth Gibson Lilja, Lisa Tonjes Moritz, Casey von Stein, and David Wagner.

Increase Your Revenue by Partnering with Complementary Businesses with Cathi Nelson & Rhoda Gordon

TRACK: All Business Levels
Business partnerships are often an overlooked opportunity for professional Photo Managers. Join CEO Cathi Nelson and Certified Professional Photo Manager Rhoda Gordon as they share their insights and experience creating profitable partnerships. Cathi will share how The Photo Managers approach partnerships with national companies such as Archival Methods, PhotoFlash Drive, Nixplay, and Printique. Rhoda will share how she applies similar principles to her business and the four profitable partnerships she has developed in addition to her photo organizing business.

Open Networking

This is your time to kick back, relax and network with your colleagues. We’ll have fun prizes and you’ll have opportunities to process what you’ve been learning using a fun interactive virtual platform called Remo.

*Schedule is subject to change*

Profitability LIVE 2022

LOCK IN RATE

$399

$250

Payment Plan Available

Cost includes exclusive, lifetime access to recordings of the sessions, so you can refer back anytime.

Profitability LIVE 2022
[Non-Members]

LOCK IN RATE

$449

$300

Payment Plan Available

Cost includes exclusive, lifetime access to recordings of the sessions, so you can refer back anytime.

Snapshot Pass

$49

Cost includes access to all networking sessions and the choice of ONE breakout session. Recordings available for one week.

Full refunds for Profitability LIVE will be given until 09/30/2022. If you need to cancel your registration after 09/30/22, you may transfer your registration to another attendee until 11/01/2022. Registrations are non-transferrable after 11/01/2022. All transfers are the responsibility of the registrant and must be agreed to in writing with The Photo Managers before transfer. To cancel or transfer your registration, please contact us at support@thephotomanagers.com.

Meet Our Speakers

After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the CEO of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series and the podcast The Entrepreneur Money Stories.

Caroline Guntur
Professional Organizer and Productivity Coach

Caroline Guntur, M.A., is an Organizing & Productivity Coach, Certified Photo Organizer, and Professional Genealogist. Through her coaching, workshops, and online courses, she empowers her clients to declutter their lives, organize their businesses, and optimize their productivity. Caroline is a Certified Member of The Photo Managers, a Golden Circle member of NAPO (The National Association of Organizing & Productivity Professionals), and a Professional Member of APG (Association of Professional Genealogists). Her expertise has been featured in several books, as well as in Better Homes and Gardens, Brides, Parade, ThriveGlobal, Authority, and WW Magazine. A native of Sweden, her love for traveling the world currently has her splitting her time between the United States, Scandinavia, and India.

Erin Austin is a consultant and lawyer who combines her 25+ years of practicing law, including roles as COO and general counsel at IP-driven companies, to help the founders of expertise-based firms build and protect saleable assets so that the business is ready to sell when the founder is ready to exit. Erin’s special talent is finding the “Rembrandt in the Attic”–that hidden or overlooked asset that can be leveraged for maximum value.

Darla DeMorrow
HeartWork Organizing

Darla DeMorrow is a certified personal photo organizer with The Photo Managers, a member of the National Association of Productivity and Organizing Professionals (NAPO), past NAPO Tech SIG co-leader, a Certified Professional Organizer®, international speaker, award-winning blogger, four-time published author, and owner of HeartWork Organizing, LLC, based near Philadelphia, PA. Darla has an MBA and over 25 years of management and sales experience. She believes that sales is just telling the story about something you love, and good things happen when someone decides to buy.

Adrianna Smith is a Top Business Broker and M&A Advisor with First ChoiceBusiness Brokers, Los Angeles. Adrianna specializes in small business transactions across all industries with transaction sizes $50 million and under. Awarded Top Sales Associate Nationwide, Adrianna has worked with over 250+ small businesses to date! As a 3rd generation broker, Adrianna has a proven track record of success in maximizing business value while managing an efficient and smooth transaction process!

Lana Hout is a Top Business Broker and M&A Advisor with First Choice Business Brokers, Los Angeles. Lana specializes in small business transactions across all industries with transaction sizes $50 million and under.

Cathi Nelson is the CEO and founder of The Photo Managers, a global membership organization that serves entrepreneurs through training, professional certification, partnerships, and educational conferences. Cathi’s mission is twofold: to help small businesses worldwide achieve success as professional photo managers and to educate consumers on the importance of organizing, saving, and sharing their photos and videos. When she is not working you’ll find Cathi daydreaming about her next hiking adventure or practicing a new sport be it pickleball or golf.

Rhoda Gordon is certified as a photo organizer by The Photo Managers and is the owner of Sunflower Photo Solutions. In addition to her love and knowledge of photos, she is an electrical engineer by trade which aids in her technological competence, problem solving skills, and attention to details and deadlines. Her passion is supporting others to preserve and organize their beautiful memories, enabling them to pass down their amazing legacy to future generations.

Dionne Merriott is the owner of Captured Memories Photo Solutions and a charter member of The Photo Managers. She began her business in 1995 with the desire to help people tell their stories. It has evolved to include a monthly membership program that provides accountability and motivation for her clients so she can organize their memories one bite at a time.

Holly Corbid is the founder and owner of Capture Your Photos, where she helps families celebrate life, tell stories and touch hearts with their photo collections by helping them to organize, preserve and share their lifetime of memories. She’s a Certified Professional Photo Organizer and in addition to working 1-1 with clients, Holly is the creator of The Photo Organizing Blueprint, an online course that offers a step-by-step guide to organizing both your digital and printed memories.

Beth Gibson Lilja has specialized in professional organizing and training for over 20 years. Through her company, BGL & Associates, LLC – Professional Organizers, Beth brings order and peace of mind to people and groups with her leadership and organizational skills. Beth organizes home offices, photographs, and events. As an independent adviser with direct-sales photo preservation companies, Beth has helped hundreds of people preserve and showcase their histories. Beth also organizes and hosts countless photo preservation events and retreats throughout Minnesota. She is a certified Professional Photo Manager by The Photo Managers.

Lisa Tonjes Moritz is the Chief Memory Officer at HOPE organizing. Lisa started HOPE in 2007 when she wanted to take her lifelong passion for organizing and help others organize their homes and offices. In 2012 after learning about the new photo organizing industry, she found her focus and has never looked back. She loves to take on multi-generational projects that span from the earliest print photos to those they took on their phones this year. Lisa, her husband, Bruce, and her son Anderson live in Omaha, Nebraska but are always planning their next adventure.

Casey von Stein, aka Miss Freddy, is a certified Pro Photo Manager in Golden Colorado. After 10 years as a professional photographer, she realized that what her clients really needed was HELP organizing and enjoying their photos. She offers remote organizing services for clients worldwide and self-paced online courses for those who want to tackle their photo mess on their own.

David Wagner, the Lightroom Guy, is a professional photographer with over 30 years of experience in digital photography. David has also spent 10 years as an adjunct professor at FIT in New York City. With his business Lightroom Guy, he offers photography consultations, Lightroom catalog management, and even leads photography tours and workshops.

Profitability LIVE 2022

LOCK IN RATE

$399

$250

Payment Plan Available

Cost includes exclusive, lifetime access to recordings of the sessions, so you can refer back anytime.

Profitability LIVE 2022
[Non-Members]

LOCK IN RATE

$449

$300

Payment Plan Available

Cost includes exclusive, lifetime access to recordings of the sessions, so you can refer back anytime.

Snapshot Pass

$49

Cost includes access to all networking sessions and the choice of ONE breakout session. Recordings available for one week.

Full refunds for Profitability LIVE will be given until 09/30/2022. If you need to cancel your registration after 09/30/22, you may transfer your registration to another attendee until 11/01/2022. Registrations are non-transferrable after 11/01/2022. All transfers are the responsibility of the registrant and must be agreed to in writing with The Photo Managers before transfer. To cancel or transfer your registration, please contact us at support@thephotomanagers.com.

Here's What Past Attendees Are Saying...

“Every session was informative. The speakers fantastic and I really appreciated their candor and honesty. I came away with a concrete list of things to change or implement in my business. Profitability Live gave me the knowledge and confidence to change some of the ways I do business. It was full of great information for both new and experienced Photo Managers. Thank you for a wonderful program!!”

Ana C.
Posterity Pro

“Profitability Live was packed full of invaluable information. Receiving advice from the pros in this growing field, while also realizing I can do what they’re doing was a great way to build confidence. As someone who spent seven years in competitive MLM, I was so impressed with the level of encouragement I felt in just three days worth of training. It truly is a giving and supportive community that I’m proud to be part of already!”

Kari K.
Kari Kane, LLC

“The Profitability training was excellent, it helped me understand my value and it encouraged me to move forward with pursuing new clients. I feel much better about the value of what I have to offer and have a better understanding of how I should be charging of that different services. I highly recommend it to not just beginners but also to those that have been in the business but are still not charging what they should.”

Katherine B.
Memories Preserved

“This has given me the confidence to promote my new photo management business in my local area (where most people have never thought about the value of having their photo collections organised). Looking forward to the next sessions!”

Liz M.
Starred Photos

“I will never NOT attend this! My business really took off after implementing some of the tips. But I also like to think it was just being in the Profitability LIVE headspace that really helped. Thinking differently, asking questions, trying different approaches to see what works… I recommend Profitability LIVE to everyone!”

Marci B.
Past Present Pix

“What an incredible 3 days of an incredible information feast!! So many remarkable presenters, ideas, colleagues etc. There was something for everyone. And once again in evidence, the remarkable generosity and thoughtfulness of The Photo Managers was evident. Well done!!!”

Maria P.
Phipps Photo Management

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