Every month we bring you a conversation with a professional photo manager. They will share their background and career journey, what they love about their job, what’s challenging, how they found their first clients, and advice for those just starting out.
Join us for a conversation with Cheryl DiFrank, owner of My Memory File. Cheryl has been working with photos from a very young age. Her father is a retired professional stock photographer and from the age of 10, he would hire her to put labels on slides and help around his studio. In 1993, Cheryl started a stock photo agency, Stock Connection, eventually representing 450 professional photographers from around the world, licensing their photos for advertising, promotional materials, textbooks and other uses.
After 20 years in business, changes in the stock photo industry led Cheryl to wind down the photo agency. While trying to decide on a new career, she helped friends with their photo collections, using the tools and experience she had gained from managing a large professional collection. After one friend suggested photo organizing as a profession and then quite coincidentally another friend having heard of The Photo Managers, Cheryl decided to make it official and start My Memory File professional photo organizing. She started by organizing her own family’s collection and that of a close friend and when word spread that there was someone people could hire to get their photos organized, business grew steadily and has continued to grow for the past 10 years.
We leave time for Q&A!