In this series, we delve into the world of photo management through the lens of different generations. Today, we shine a spotlight on Andi Willis, a Generation X photo manager. Join us as we explore Photo Management for Gen X, and by Gen X, with Andi WIllis.

Andi’s background in nonprofit arts administration laid the foundation for her eventual pivot into the niche field of professional organizing. However, it wasn’t until around 2012, that she stumbled upon the idea of organizing photos at a conference. It was then that her true calling began to take shape. Coming from a family deeply rooted in preserving memories, Andi’s childhood experiences as the family historian paved the way for her to realize the potential to help others organize their cherished moments.



The transition from residential organizing to specializing solely in photos and videos occurred in 2018 when Andi rebranded her business. This shift allowed her to focus entirely on what she loves most—helping clients curate their lifetime collections, weaving together past, present, and future in a seamless tapestry of memories.


Andi’s client base extends far and wide, including clients from Japan to various corners of the United States. Her ability to forge long-term relationships with her clients is a testament to her dedication and expertise in her craft. Andi’s clients entrust her not only with their memories but also with their family narratives, allowing her to become an integral part of their lives.


One of the remarkable aspects of Andi’s work is her affinity for photo management for Gen X specifically. This market is made up of individuals who, like herself, are navigating the transition from print to digital photography. Andi thrives on the challenge of merging disparate photo collections into cohesive narratives, making them easily accessible to her clients. Her knack for understanding the nuances of family dynamics and the importance of capturing the essence of each moment sets her apart in her field.


To watch Cathi’s full conversation with Andi and other guests, from Zoomers to Boomers, watch the full video on YouTube.