Embarking on the journey of starting a new career poses challenges and opportunities unique to each generation. In this episode of Cathi’s Pics Live, Cathi interviewed Zoomers to Boomers: Photo Managers from Four Generations.

For baby boomers, embracing technology and adapting to digital platforms can pose significant obstacles. Gen Z grapples with establishing credibility and gaining the trust of older consumers. At the same time, Gen X entrepreneurs often find themselves juggling the demands of family and career. On the other hand, millennials navigate the complexities of a competitive market and changing consumer preferences. Despite these diverse challenges, each generation brings its own strengths and perspectives to the table. This variety shapes the world of professional photo management in dynamic and innovative ways. Let’s hear from our guests, starting with Patty Hopp, owner of Pictures of You.


Baby Boomer Photo Managers 


Patty is one of our two guests representing the Baby Boomers generation. Baby Boomers, born between 1946 and 1964, grew up during a period of post-World War II prosperity. They are known for their strong work ethic, loyalty to institutions, and a deep sense of community. It’s estimated that 10,000 Baby Boomers turn 65 every day in the US alone. Not surprisingly, this generation is facing unique challenges in managing their vast collection of photos, videos, and negatives.


With a passion for capturing family memories, Patty’s business journey began over two decades ago. It was then that she decided to document her children’s lives through photography. What started as a personal endeavor soon evolved into a thriving business. Along with her own personal projects, Patty began creating scrapbooks and digitizing photos for other parents.


One of the most significant challenges Patty addresses is bridging the gap between analog and digital photo organizing. Growing up with evolving technology, Patty has navigated through various devices, from bag phones to Blackberries, gaining firsthand experience that enables her to effectively assist clients in managing their digital archives.


What sets Patty apart is her commitment to storytelling. Beyond simply organizing photos, Patty emphasizes the importance of preserving the stories behind them. In her interview, she shares personal anecdotes, like the significance of a necklace gifted by her mother, highlighting the emotional connections embedded within each photograph.


To watch Cathi’s full conversation with Patty and other guests, from zoomers to boomers, watch the full video on YouTube.