It’s time to register for Profitability Live 2023! Cathi Nelson of The Photo Managers and several of the speakers came together to talk about what to expect at this year’s event.


Profitability Live is an online live event designed to help professional Photo Managers enhance their understanding of pricing and profitability. In this information session, Cathi Nelson, CEO and founder of The Photo Managers, provides valuable insights into the event, introduces the speakers, and highlights the key topics that will be covered. Let’s dive into the details and get a glimpse of what Profitability Live 2023 has in store.




While pricing is often a topic that is often shied away from, it is essential to understand if you are going to have a profitable company. While some associations avoid talking about pricing due to concerns about price fixing, The Photo Managers believe it is essential to have open conversations about pricing and profitability. Each photo manager operates in unique circumstances. Profitability Live aims to provide a platform for learning and sharing experiences that can be game-changers no matter what type of business you have or where you are located.


Profitability 2023 Theme and Keynote Speaker


The theme for Profitability Live 2023 centers around unlocking the secrets of pricing through real-life case studies shared by experienced professionals. In the video above, Cathi introduces Wendy Borland, this year’s keynote speaker, who will delve into the concept of prioritizing profitability over growth using the Profit First method. Wendy will work with two members, Karen and Marcy, and share their experiences as part of her keynote talk.


Exploring the Topics at This Year’s Event


Profitability Live 2023 will cover a range of important topics relevant to photo managers. Some of the questions that will be addressed during the event include:

  • accurate project estimation
  • crucial steps from intake to delivery
  • pricing strategies (hourly rates, package options)
  • handling client dissatisfaction
  • differentiating corporate projects from family projects, and
  • monetizing expertise in helping families with their home movies.


Meet the Speakers


We have a great lineup of speakers who will share their expertise and case studies during the event! Rachel Arbuckle will discuss managing a $50,000 project and the power of standardization in streamlining processes. Lucas Roberts will explore managing client expectations when things go wrong and how to resolve issues while building trust. Stephanie Heller will shed light on managing corporate projects, including estimating, project management, and outsourcing work. Other speakers including Sasha Golding, Laura Barker, and Jennifer Loomis, will focus on unlocking memories in home movies, transforming photos into photo books, and managing digital collections, respectively.


In addition to the individual presentations, there will be a panel discussion. This year’s participants are Lida Bunting, John Spear, Kate Nikalaidis, and Kathy Robinson. They will share their insights on accurately tracking time for invoicing, avoiding overcharging and undercharging, and ensuring profitability in the long run.


Profitability Live 2023 promises to be a transformative event for anyone seeking to enhance their pricing and profitability strategies. The experienced speakers will share their knowledge and real-life case studies. Attendees can gain valuable insights, practical tips, and the confidence to navigate the challenges of pricing effectively in their businesses. Don’t miss this opportunity to unlock the secrets of pricing and drive your profitability to new heights. Register today and be part of this empowering event!


Watch the full video to learn more about what to expect at Profitability Live 2023.